epoq Hosts its First Online Conference, the "epoq Personalisation Experience Day"

06. Aug 2020 | Tatiana Solarte 0:00

Ettlingen, 6 August 2020 - The software manufacturer and personalisation expert epoq internet services GmbH is uniting shop operators and industry experts for its first online conference, the epoq Personalization Experience Day. This will take place for the first time on 17 September 2020 and is intended to give participants deeper insights into personalisation today and for the future of e-commerce.

Shop operators and industry experts share personalisation best practices

Shop operators and industry experts share personalisation best practices
Participants of the epoq Personalization Experience Day can look forward to numerous presentations with best practices. Speakers include successful shop operators such as Fackelmann, A-Z Gartenhaus and babymarkt.de. E-commerce specialists of established shop systems, such as Shopware and Spryker Systems, as well as experienced agencies and consultancies such as dasistweb and elaboratum will also be there. Technology experts and software developers round off the agenda and offer deeper insights into artificial intelligence processes.

“The road to full personalisation consists of several stages. We want to stand by shop operators at each stage and provide them with the expertise they need. Especially in times of covid, Personalisation is an important driver in digital commerce,” says Thorsten Mühling, CEO and Founder of epoq.

Personalisation of digital commerce: insights and new impulses for the future

At the Personalisation Experience Day, epoq would like to show shop operators and e-commerce managers from various industries what is already possible today in the context of online shop personalisation and where the journey is heading. “At the same time, we would like to draw attention to the conditions that favour successful personalisation and thus proximity to the customer. Personalisation is a success factor for digital commerce, but also a development process that starts with the optimisation of basic functionalities and extends to a personalised shopping experience for each individual customer,” says Daniela Ilincic, Head of Marketing at epoq and co-moderator of the epoq Personalization Experience Day.

The online conference is primarily aimed at shop operators and e-commerce managers who are interested in the topic of personalisation and want to exploit the associated potential. The agenda includes in-depth technical topics such as building an AI-based knowledge base and best practices as well as more specific use cases such as cross-selling in Ankerkraut’s online shop or AI-based targeting and personalisation of mailings at Ex Libris.

“At the epoq Personalization Experience Day, we would like to share our wealth of experience, which we have built up over the years through numerous projects in various industries. This should give participants insights and impulses for the future,” adds Ilincic. Interaction opportunities in each slot and the concluding Expert Talk are intended to bring participants and speakers together and provide space for exchange.

Press contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 310 presse@epoq.de

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

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