Personalisation of digital commerce: insights and new impulses for the future
At the Personalisation Experience Day, epoq would like to show shop operators and e-commerce managers from various industries what is already possible today in the context of online shop personalisation and where the journey is heading. “At the same time, we would like to draw attention to the conditions that favour successful personalisation and thus proximity to the customer. Personalisation is a success factor for digital commerce, but also a development process that starts with the optimisation of basic functionalities and extends to a personalised shopping experience for each individual customer,” says Daniela Ilincic, Head of Marketing at epoq and co-moderator of the epoq Personalization Experience Day.
The online conference is primarily aimed at shop operators and e-commerce managers who are interested in the topic of personalisation and want to exploit the associated potential. The agenda includes in-depth technical topics such as building an AI-based knowledge base and best practices as well as more specific use cases such as cross-selling in Ankerkraut’s online shop or AI-based targeting and personalisation of mailings at Ex Libris.
“At the epoq Personalization Experience Day, we would like to share our wealth of experience, which we have built up over the years through numerous projects in various industries. This should give participants insights and impulses for the future,” adds Ilincic. Interaction opportunities in each slot and the concluding Expert Talk are intended to bring participants and speakers together and provide space for exchange.