epoq hosts its first online conference, the "epoq Personalization Experience Day"

Ettlingen, August 6, 2020 – Software manufacturer and personalization expert epoq internet services GmbH is bringing together shop operators and industry experts for its first online conference, the epoq Personalization Experience Day. This will take place for the first time on September 17, 2020, and aims to give participants deeper insights into personalization today and for the future of e-commerce.

Shop operators and industry experts share best practices for personalization

Participants in the epoq Personalization Experience Day can look forward to numerous presentations on best practices. Speakers include successful shop operators such as Fackelmann, A-Z Gartenhaus, and babymarkt.de. E-commerce specialists from established shop systems such as Shopware and Spryker Systems, as well as experienced agencies and consultancies such as dasistweb and elaboratum, will also be in attendance. Technology experts and software developers round off the agenda and offer deeper insights into artificial intelligence processes.

"The path to full personalization consists of several stages. We want to support shop operators at every stage and provide them with the expertise they need. Especially in times of COVID-19, it is important to build the best possible relationship with customers at every touchpoint. Personalization is an important driver for this in digital commerce," says Thorsten Mühling, CEO and founder of epoq.

Personalization of digital commerce: Insights and new ideas for the future

At the Personalization Experience Day, epoq wants to show shop operators and e-commerce managers from various industries what is already possible today in terms of online shop personalization and where the journey is headed. "At the same time, we want to draw attention to the prerequisites that promote successful personalization and thus customer proximity. Personalization is a success factor for digital commerce, but also a development process that begins with the optimization of basic functionalities and extends to a personalized shopping area for each individual customer," says Daniela Ilincic, Head of Marketing at epoq and co-host of the epoq Personalization Experience Day.

The online conference is primarily aimed at shop operators and e-commerce managers who are interested in personalization and want to exploit its potential. The agenda includes in-depth technical topics such as building an AI-based knowledge base and best practices, as well as more specific use cases such as cross-selling in Ankerkraut's online shop or AI-based target group identification and personalization of email campaigns at Ex Libris.

"At the epoq Personalization Experience Day, we want to share the wealth of experience we have built up over the years through numerous projects in various industries. This should give participants insights and inspiration for the future," adds Ilincic. Interaction opportunities in each slot and the concluding expert talk are designed to bring participants and speakers together and provide space for exchange.