Epoq is hosting its first online conference, the "Epoq Personalization Experience Day"

Ettlingen, August 6, 2020 – Software developer and personalization expert epoq internet services GmbH is bringing together online retailers and industry experts for its first online conference, the Epoq Personalization Experience Day. The event will take place for the first time on September 17, 2020, and is designed to give participants deeper insights into personalization as it stands today and its future in e-commerce.

Shop operators and industry experts share best practices for personalization

Participants in the Epoq Personalization Experience Day can look forward to numerous presentations on best practices. Speakers include successful online store operators such as Fackelmann, A-Z Gartenhaus, and babymarkt.de. E-commerce specialists from established shop systems, such as Shopware and Spryker Systems, as well as experienced agencies and consultancies like dasistweb and elaboratum, will also be in attendance. Technology experts and software developers round out the agenda, offering deeper insights into artificial intelligence processes.

"The path to full personalization consists of several stages. We want to support shop operators at every stage and provide them with the expertise they need. Especially in times of COVID-19, it is important to build the best possible relationship with customers at every touchpoint. Personalization is an important driver for this in digital commerce," says Thorsten Mühling, CEO and founder of epoq.

Personalization of digital commerce: Insights and new ideas for the future

At the Personalization Experience Day, Epoq aims to show online store owners and e-commerce managers across various industries what is already possible today in terms of online store personalization and where the journey is headed. “At the same time, we want to highlight the conditions that foster successful personalization and, consequently, closer customer relationships. Personalization is a key success factor for digital commerce, but it is also a development process that begins with the optimization of basic functionalities and extends all the way to a personalized shopping experience for each individual customer,” says Daniela Ilincic, Head of Marketing at Epoq and co-host of the Epoq Personalization Experience Day.

The online conference is primarily aimed at shop operators and e-commerce managers who are interested in personalization and want to exploit its potential. The agenda includes in-depth technical topics such as building an AI-based knowledge base and best practices, as well as more specific use cases such as cross-selling in Ankerkraut's online shop or AI-based target group identification and personalization of email campaigns at Ex Libris.

“At the Epoq Personalization Experience Day, we want to share the wealth of experience we’ve gained over the years through numerous projects across various industries. Our goal is for participants to take away insights and inspiration for the future,” adds Ilincic. Opportunities for interaction in each session and the concluding expert talk are designed to bring participants and speakers together and provide a space for discussion.