GERMAN Personalisation Software Services (SaaS) Intelligent Search
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  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reducing Bounce Rate
Guided Selling
Minimizing Returns Rate
Recommendation Engine
Adding Shopping Cart Value
Shopping Stream
Increasing Repurchase Rate
Personalised Email
Boosting Traffic Rate
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service
Integration
Customer Success
Optimisation
Monitoring & Controlling Control Desk Other Topics Partner FAQ Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog KPI Optimisation Reducing Bounce Rate
Onsite search and search results pages
Minimizing Returns Rate
Digital consulting and returns management
Adding Shopping Cart Value
Sales-promoting elements and important shop pages
Increasing Repurchase Rate
After sales and customer loyalty
Boosting Traffic Rate
Email marketing and customer trust
Increasing Conversion Rate
Shop optimisation and personalisation
Tech Know-how Artificial Intelligence
AI methods and AI software
Tags Advice Tool Digital Sales Promotion Email Examples KPI E-Commerce Marketing Automation Personalisation Reinforcement Learning Return Avoidance Search Features
Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Sheets
Checklist, infographics, e-books…
Press
What’s new about us and our personalisation.

epoq Provides Orientation and Reduces Effort For Online Shop Administration Through Intelligent Search at VAN GRAAF

21. Sep 2020 | Tatiana Solarte 0:00

Ettlingen, 21 September 2020 - epoq internet services GmbH, the software manufacturer for holistic online shop personalisation, has optimised the search function in both the German and Polish online shops of VANGRAAF.COM, the online shop of the Peek&Cloppenburg* KG Hamburg fashion house. By integrating the intelligent search, the effort for the online shop administration could be minimised and at the same time the conversion rate of the onsite search could be increased by 9,5% to www.vangraaf.com/de. On the Polish side (www.vangraaf.com/pl), the conversion rate of the onsite search even increased by 16% and the number of orders via the search function by 30%.

Search optimisation measures in the VAN GRAAF online shops lead customers to the right product

VAN GRAAF, a subsidiary of Peek&Cloppenburg* KG Hamburg, is active as an international fashion house with 200 labels in various countries such as Poland, Switzerland, Latvia, Hungary and the Czech Republic. The online shop is also successfully represented in Germany as well as in Poland – and the same quality standards apply here as for the fashion stores spread throughout Europe: customers should feel comfortable on their shopping journey and find their way to their desired products.

This is why VAN GRAAF decided to integrate epoq Search into both the German and Polish online shops. After all, in order to provide excellent orientation in the online shop, an intelligent search that includes, for example, a clear filter function and a high level of error tolerance are crucial.

Significant minimisation of the effort for online shop administration through a search algorithm and an optimised product catalogue

The integration of an intelligent search algorithm and the matching of the search settings to the product data in the online shop have helped to reduce the administrative effort, especially in the maintenance of synonyms. The expansion of the category structure in the product catalogue carried out by epoq has also contributed to this. This is also confirmed by Online Product Manager Christin Augustin: “The integration of the epoq Search optimised the search experience for our customer and significantly reduced the maintenance effort.”

The implementation in the Polish online shop was also realised without any problems. This makes it easier for customers of the VAN GRAAF online shop to quickly find the products they are looking for thanks to the intelligent search.

Presse contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 310 presse@epoq.de

About VAN GRAAF

The Peek&Cloppenburg* KG Hamburg group of companies is one of the leading fashion companies known for its outstanding expertise and sense of style. From high-quality basics to designer collections and young trend labels – as a brand specialist, Peek&Cloppenburg* offers quality, variety and fashion know-how from a single source. The company currently has 24 locations in Germany and since 2001 has been established on an international level with the VAN GRAAF retail concept, with 16 stores in five European countries.

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

* There are two independent companies Peek&Cloppenburg with their headquarters in Düsseldorf and Hamburg. The shop mentioned belongs to the Peek&Cloppenburg KG group of companies in Hamburg, whose locations can be found here.

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