epoq provides guidance and reduces the effort involved in online shop administration through intelligent search at VAN GRAAF
Ettlingen, September 21, 2020 – epoq internet services GmbH, the software manufacturer for comprehensive online store personalization, has optimized the search function in both the German and Polish online stores of VANGRAAF.COM, the online store of the Peek&Cloppenburg* KG Hamburg fashion house. The integration of intelligent search has minimized the effort required for online shop administration and at the same time increased the conversion rate of onsite search by 9.5% on www.vangraaf.com/de. On the Polish site (www.vangraaf.com/pl), the conversion rate of onsite search even rose by 16% and the number of orders via the search function by 30%.
Search optimization measures in the VAN GRAAF online shops guide customers to the right product
VAN GRAAF, a subsidiary of Peek&Cloppenburg* KG Hamburg, is an international fashion retailer with 200 labels operating in various countries such as Poland, Switzerland, Latvia, Hungary, and the Czech Republic. The online shop is also successfully represented in both Germany and Poland—and here, too, the same quality standards apply as for the fashion houses distributed throughout Europe: customers should feel comfortable on their journey of discovery and find the products they want.
For this reason, VAN GRAAF decided to integrate epoq Search into both its German and Polish online stores. After all, an intelligent search function that includes clear filter options and high error tolerance is crucial for ensuring excellent navigation in an online store.
Significant reduction in online shop administration costs thanks to a search algorithm and an optimized product catalog
The integration of an intelligent search algorithm and the coordination of search settings with the product data in the online shop have helped to reduce administrative effort, especially in the maintenance of synonyms. The expansion of the category structure in the product catalog carried out by epoq has also contributed to this. Online Product Manager Christin Augustin confirms this: "The integration of epoq Search has not only optimized the search experience for our customers, but also significantly reduced the effort required for maintenance."
The implementation in the Polish online shop was also carried out without any problems. This makes it easier for customers of the VAN GRAAF online shop to quickly find the products they want using the intelligent search function.
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About VAN GRAAF
The Peek&Cloppenburg* KG Hamburg group of companies is one of the leading fashion companies, renowned for its outstanding expertise and sense of style. From high-quality basics to designer collections and young, trendy labels—as a brand specialist, Peek&Cloppenburg* offers quality, variety, and fashion expertise from a single source. The company currently has 24 locations in Germany and, since 2001, has been well established internationally with the VAN GRAAF retail concept, with 16 stores in five European countries.
About epoq internet services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
* There are two independent companies called Peek&Cloppenburg, with headquarters in Düsseldorf and Hamburg. The shop mentioned belongs to the Peek&Cloppenburg KG group of companies in Hamburg, whose locations can be found here.
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