Search optimisation measures in the VAN GRAAF online shops lead customers to the right product
VAN GRAAF, a subsidiary of Peek&Cloppenburg* KG Hamburg, is active as an international fashion house with 200 labels in various countries such as Poland, Switzerland, Latvia, Hungary and the Czech Republic. The online shop is also successfully represented in Germany as well as in Poland – and the same quality standards apply here as for the fashion stores spread throughout Europe: customers should feel comfortable on their shopping journey and find their way to their desired products.
This is why VAN GRAAF decided to integrate epoq Search into both the German and Polish online shops. After all, in order to provide excellent orientation in the online shop, an intelligent search that includes, for example, a clear filter function and a high level of error tolerance are crucial.