Epoq and Sendinblue Launch Partnership to Optimize Email Marketing KPIs

Ettlingen, August 17, 2020 – Sendinblue GmbH, a SaaS provider for digital marketing, customer relationship management, and retargeting, and epoq internet services GmbH, a software manufacturer and AI expert in online store personalization, are deepening their partnership to optimize KPIs in email marketing through personalization and automation.

The right content at the right time, sent automatically

Sendinblue, formerly Newsletter2Go, helps more than 100,000 businesses worldwide grow their operations through digital marketing with tools that efficiently adapt to their growth. Thanks to the automated marketing features provided by Sendinblue, email marketers can use pre-built workflows or set up fully automated workflows themselves. By integrating Epoq Connect—Epoq’s proprietary email personalization software—personalized emails can be created and automatically delivered. Epoq ensures the highest level of personalization, while Sendinblue guarantees accurate deliverability, resulting in improved key email marketing metrics such as open and click-through rates.

“Epoq’s personalization features are a perfect fit for our email marketing software. Sendinblue sends the emails, and Epoq ensures that they contain only content based on each user’s genuine interests. This significantly increases click-through and conversion rates,” said Bert Winterfeld, Head of Branding for the DACH region at Sendinblue.

Expanded expertise for improved KPIs in email marketing thanks to close collaboration

As experts in email personalization and email marketing automation, Epoq and Sendinblue regularly provide content and tips for their customers. Through this partnership, the two software providers aim to work together to further enhance their customers’ expertise in email marketing. Following their first joint initiative, the webinar “Email Marketing in E-Commerce: How to Successfully Implement Automation and Personalization,” Valerie Baumgart, CRM & Partner Management at Sendinblue and email marketing expert, will participate as a guest speaker at Epoq’s upcoming online conference, the Epoq Personalization Experience Day, on September 17, 2020.

Legally compliant email marketing in e-commerce

Data protection is a top priority for both Epoq and Sendinblue. Both companies have their servers located in Germany. As a result, stored user data is subject to European and German data protection laws. This means that online store owners can confidently manage their email marketing campaigns and stay in touch with their customers—all in full compliance with the GDPR.