epoq and Sendinblue launch partnership to optimize KPIs in email marketing

Ettlingen, August 17, 2020 – Sendinblue GmbH, a SaaS provider for digital marketing, customer relationship management, and retargeting, and epoq internet services GmbH, a software manufacturer and AI expert in online store personalization, are deepening their partnership to optimize KPIs in email marketing through personalization and automation.

The right content at the right time, sent automatically

Sendinblue, formerly Newsletter2Go, helps more than 100,000 companies worldwide expand their business activities through digital marketing with tools that efficiently adapt to their growth. Thanks to the automated marketing features provided by Sendinblue, email marketers can use ready-made workflows or set up fully automated workflows themselves. By integrating epoq Connect, epoq's proprietary email personalization software, personalized emails can be created and sent automatically. epoq ensures the highest level of personalization and Sendinblue ensures accurate deliverability, which is reflected in an increase in relevant email marketing KPIs, such as open and click-through rates.

"The personalization offered by epoq is a perfect fit for our email marketing software. Sendinblue sends the emails and epoq ensures that they only contain content based on the genuine interests of the respective user. This significantly increases click-through and conversion rates," says Bert Winterfeld, Head of Branding for the DACH region at Sendinblue.

Expanded expertise for improved KPIs in email marketing thanks to close collaboration

As experts in email personalization and email marketing automation, epoq and Sendinblue regularly provide content and tips for their customers. Through this partnership, both software manufacturers aim to strengthen their customers' expertise in the field of email marketing. Following their first joint initiative, the webinar "Email Marketing in E-Commerce: How to Successfully Use Automation and Personalization," Valerie Baumgart, CRM & Partner Management at Sendinblue and email marketing expert, will participate as a guest speaker in epoq's upcoming online conference, the epoq Personalization Experience Day, on September 17, 2020.

Legally compliant email marketing in e-commerce

Data protection is a top priority at both epoq and Sendinblue. Both companies have their servers located in Germany. This means that the stored user data is subject to European and German data protection law. Shop operators can therefore confidently promote their own email marketing in e-commerce and stay in touch with their customers – in compliance with the GDPR.