New Partnership: Spryker and Epoq Look Forward to Collaborating on Personalizing Customer Journey Touchpoints
Ettlingen, January 21, 2020 – Spryker Systems, the leading software provider of B2C and B2B commerce solutions, is now offering its customers seamless personalization of customer journey touchpoints through Epoq internet services, the AI expert in this field.
Agility and speed combined with personalization at customer journey touchpoints
Spryker enables online store owners operating within rapidly growing digital business models to reach their customers across all current and future customer journey touchpoints using Spryker Commerce OS. Agility and speed are key to unlocking maximum productivity and creative freedom—and now, in a personalized form as well. “It is important to us to provide shop operators with the latest technologies so they can create unique commerce experiences day after day. Through our technology partnership with Epoq, we have a leading provider of seamless personalization across all customer journey touchpoints in our partner network—one that, like us, offers tailored solutions and can drive digital success in dynamic business models,” said Alexander Graf, CEO & Founder of Spryker. Rose Bikes is already the first customer to benefit from the technology partnership between Spryker and Epoq through the use of Spryker Commerce OS and the Epoq Personalization Engine.
Spryker customers can now also benefit from the Epoq Personalization Engine
“In order for customer journey touchpoints to adapt effectively to shoppers’ personal preferences, they must be consistently personalized throughout the customer journey. Through store analytics, we often find the opposite to be true, as information and knowledge are siloed along the customer journey,” says Thorsten Mühling, CEO and Founder of epoq. Spryker customers now benefit from a knowledge base with intelligent algorithms across all customer journey touchpoints that utilize artificial intelligence. Benefits such as lower bounce rates and higher traffic in the online store, as well as increasing cart values and fewer returns, are just some of the advantages of the Epoq Personalization Engine that Spryker customers can leverage to drive digital success in e-commerce.
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About Spryker
Spryker Systems is a leading software manufacturer for B2C and B2B commerce solutions. Business models of all kinds can be mapped using the Spryker Commerce OS. Spryker sells its on-premise software with a focus on customization, enabling companies to find a solution that is perfectly tailored to their needs. This includes the integration of complex business processes, multi-layered data requirements, the implementation of a customer-friendly omnichannel strategy, and seamless connection to third-party systems. Behind these possibilities lies Spryker's modular software structure and the separation of frontend and backend, which ensure the highest possible performance and enable agile project implementation.
About Epoq Internet Services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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