Epoq and Y1 are strengthening their partnership to help online retailers prioritize customer-centricity

Ettlingen, October 14, 2020 – Y1 Digital AG, an agency for valuable and sustainable digital commerce projects, and epoq internet services GmbH, an expert in AI-supported online store personalization, are intensifying their partnership and helping store operators focus on the needs of their customers.

Customer centricity as a principle for putting customer needs first

Y1 supports customers in digital projects – from the initial idea to the successful operation of digital commerce systems and platforms. The key to success here is to evaluate both the wishes and goals of the company itself and those of its customers and users. Customer focus plays an important role in this. "Customer centricity is an important principle in our work. By putting the needs of our customers and their users first, we aim to create forward-looking digital solutions with innovative power and high business value. The focus is always on demand. This defines the platform or technology, not the other way around," says Sebastian Wernhöfer, Member of the Y1 Board.

The partnership with personalization provider Epoq further strengthens our customer-centric approach. Personalization makes it possible to address customer needs in a targeted manner and place the customer and their preferences at the center of the experience. “With our products, we aim to deliver significant value to the user, as well as a lasting digital experience. In today’s world, it is increasingly important to stand out from the competition. In this regard, Epoq is an exciting tool for differentiating ourselves and opening up new opportunities,” says Wernhöfer. As part of the collaboration between the two companies, online store operators receive support in customer-centric strategies across various areas, enabling them to create inspiring digital experiences.

Customer-centric strategy along the customer journey

Through this more intensive partnership, shop operators can benefit from the customer-centric strategy and tailor the entire customer journey to their customers' needs. "Personalization allows the customer to be placed at the center of attention at all times. To achieve this, it is important to identify customer needs at every stage of the customer journey and respond to them with relevant content. Personalized content that takes customer-specific preferences into account meets customer needs and thus ensures customer centricity throughout the entire customer journey," says Thorsten Mühling, CEO & Founder of epoq.

During the product research phase, for example, Epoq supports online retailers with an intelligent search feature that quickly and easily guides customers to the product they want—including through personalized results lists—thereby meeting their need for navigation. Y1 also ensures customer-centric category management. During the purchase decision phase, the structure and content of the product detail page—tailored to customer needs—are of great importance. Here, Y1 can leverage its expertise to ensure a customer-centric design. Additionally, Epoq addresses the need for inspiration through personalization by displaying relevant recommendations that take customer-specific preferences into account.