epoq and Y1 intensify their partnership and support shop operators in customer centricity

Ettlingen, October 14, 2020 – Y1 Digital AG, an agency for valuable and sustainable digital commerce projects, and epoq internet services GmbH, an expert in AI-supported online store personalization, are intensifying their partnership and helping store operators focus on the needs of their customers.

Customer centricity as a principle for putting customer needs first

Y1 supports customers in digital projects – from the initial idea to the successful operation of digital commerce systems and platforms. The key to success here is to evaluate both the wishes and goals of the company itself and those of its customers and users. Customer focus plays an important role in this. "Customer centricity is an important principle in our work. By putting the needs of our customers and their users first, we aim to create forward-looking digital solutions with innovative power and high business value. The focus is always on demand. This defines the platform or technology, not the other way around," says Sebastian Wernhöfer, Member of the Y1 Board.

The partnership with personalization provider epoq further strengthens the customer-centric approach. Personalization makes it possible to respond specifically to customer needs and focus on the customer and their preferences. "With our products, we want to provide users with great benefits, but also a lasting digital experience. In today's world, it is increasingly important to stand out from the competition. In this regard, epoq is an exciting building block for differentiation and for opening up more opportunities," says Wernhöfer. As part of the collaboration between the two companies, shop operators receive support in customer orientation in various areas, enabling them to create inspiring digital experiences.

Customer-centric strategy along the customer journey

Through this more intensive partnership, shop operators can benefit from the customer-centric strategy and tailor the entire customer journey to their customers' needs. "Personalization allows the customer to be placed at the center of attention at all times. To achieve this, it is important to identify customer needs at every stage of the customer journey and respond to them with relevant content. Personalized content that takes customer-specific preferences into account meets customer needs and thus ensures customer centricity throughout the entire customer journey," says Thorsten Mühling, CEO & Founder of epoq.

During the product research phase, epoq supports shop operators with an intelligent search function that quickly and easily guides customers to the desired product in the form of personalized results lists, thereby fulfilling their need for orientation. Y1 also ensures customer-oriented category management. In the purchase readiness phase, the structure and content of the product detail page, which is tailored to customer needs, is of great importance. Here, Y1 can use its expertise to ensure a customer-centric design. In addition, epoq uses personalization to address the need for inspiration by displaying relevant recommendations that take customer-specific preferences into account.