Relevant recommendations provoke emotions, which in the minds of online shoppers become the impulse to buy. The imagination starts to work and the online shopper is then able to visualize merits of the product with emotionally-charged images. How? Quite simply with the Recommendation Service – the relevant recommendations.
If the visitor has already been to the shop, their clicking and purchasing history is used to make relevant recommendations.
Like men’s fashion – a luxury male outfitter offers his customers alternatives and knows which ties go best with which shirt.
Generate personalized buying impulses, and offer good advice on matching outfits at the same time.
Linke books, films and music – Harry Potter fans don’t just buy one book, but a second one too or maybe a Blu-ray, etc.
Such targeted recommendations can be made right on the product detail page to encourage browsing. These are based on visitor behavior and customer history.
Like the drugstore area – if a user is interested in a shampoo for greasy hair, they are very probably a good candidate for other products in the range for their particular hair type.
Najoba.de is able to offer personally-tailored recommendations to its customers according to hair and skin types, using individually programmed rules.
It is about matching visitors’ and customers’ taste with relevant recommendations and thereby creating need. Become a meaningful source of inspiration and create the desire to browse your product range.
In order to set up the relevant recommendations, we first need your product catalog in XML or CSV format.
Tracking Code & Code snippet
You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.
The relevant recommendations are configured in your test system until the optimal result is achieved.
The intuitive product advisor is activated in the shop.
We test the recommendations, adjust the rules to the desired strategy and provide training for the login.
Fully automated personalization in the online store results to more sales. This increased at Sister Surprise the desired KPIs. Case Study download now.