The brand boasts of having “the cosiest men’s underwear”. On the website, customers can find many unusual designs such as underwear printed with milk and biscuits to match Christmas. When customers want to buy an item, it is added to their shopping cart. They are then taken to an overview page with details of the product before proceeding to checkout.
Below this overview page is the “Complete the Look” section with relevant items that customers might like and that complement the product they are buying to create an outfit, including socks and bathrobes, for example.
Instead of relying on a generic “You might like”, MeUndies is aware of the typical male weakness of not being able to put individual products into an overall context. The male target group naturally wants a complete look, MeUndies helps with that.
In this way, the company can use cross selling to increase profits and average order value (AOV) from its perspective, while making it easier for customers to find items they might never have thought of.
Do you have other exciting cross selling examples you’d like to share with us? Let us know in the comments!