At Ankerkraut, customers not only find the ideal products for their needs – they also find inspiration
“We’ve been heavily focused on personalisation since 2018. Our first measures, which we put into action together with epoq, were cross-selling recommendations on individual product pages. Based on their individual click-and-buy behaviors, customers were inspired with matching add-on products which they could add to their basket directly. This had a visible impact on shopping cart values and conversion rates,” Robin Haas continues. More info on cross-selling recommendations can be found in our Case Study.
Ankerkraut recently began using intelligent searching from epoq. This helps customers in finding their way around the online shop or the blog and takes them directly to the desired product or content. As well as products, finding the editorial content is also important, since Ankerkraut has plenty to offer in terms of content marketing, such as recipes for grill night or information on nutritional values. Thanks to epoq Search, Ankerkraut is one step closer to the perfect customer experience in e-commerce.
“That’s why our focus at epoq is always on the customer. By that, we don’t mean just online shop owners but online shoppers too. Because if the customer is happy, the online shop owner is happy as well. Our mission is therefore to identify customer needs and keep on making e-commerce more intelligent so that customers can always be addressed individually,” says Thorsten Mühling, Founder and CEO of epoq.