OUTLETCITY METZINGEN is a pioneer in using epoq My Stream and is setting a new standard for customer loyalty in e-commerce.
Ettlingen, March 9, 2020 – Outletcity Metzingen, Europe's number one outlet, stands for exclusive shopping experiences both on site in Metzingen and in its own online store. With epoq My Stream, a completely redesigned product from AI expert epoq internet services GmbH, Outletcity Metzingen GmbH is focusing on a fully personalized shopping area in its online store.
Outletcity Metzingen aims to take digital shopping to a new level, thereby strengthening customer loyalty to its online store.
With a wide range of over 50,000 products from more than 270 brands, the Outletcity online shop offers a large selection of premium and luxury brands. In the personalized shopping area within the online shop, epoq My Stream now caters to the needs and preferences of each individual customer. The customer's personal stream is filled with individual content according to their preferences, such as favorite brands, favorite categories, style favorites, products, and content. My Stream dynamically and personally adapts to the preferences of each individual customer in terms of content and layout, and also offers intelligent interaction options.
"As a pilot customer of epoq My Stream, we are proud to be opening a new door in e-commerce. Like a good salesperson who knows their customers and their preferences, we now offer every single customer a personalized selection of relevant products and content every day with epoq My Stream," says Dr. Stefan Hoffmann, Managing Director of Outletcity Metzingen GmbH. "With this special product, we want to strengthen our customers' loyalty to our online shop," adds Dr. Hoffmann.
Artificial intelligence makes this unique customer loyalty in e-commerce possible
Similar to Netflix or Instagram, where users can access content that is relevant to them and at the same time be inspired by suitable suggestions, the new epoq product My Stream focuses on customers and their preferences. This motivates customers to visit their own shopping area regularly to get new ideas – creating a new kind of customer loyalty in e-commerce.
The technology behind the relevant content of epoq My Stream is based on the technology provider epoq's many years of AI experience and expertise in the field of online shop personalization and is fully GDPR-compliant. With My Stream, epoq is introducing a new form of online shopping that is tailored to the changing needs and preferences of online shoppers. "With My Stream, we are adding a crucial component to our portfolio and taking a big step closer to our vision of providing online shoppers with comprehensive support in their shopping processes through consistent personalization," says Thorsten Mühling, CEO of epoq.
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About Outletcity Metzingen
Outletcity Metzingen is the world's first omnichannel outlet. The exclusive brand world presents itself as authentic and high-quality. This applies both to the flagship outlet stores on site and to the online shop. With over 300 premium and luxury brands in Metzingen and online, as well as an extensive range of services and tourism offerings, Germany's first outlet ranks among the international shopping metropolises. Outletcity Metzingen attracts around 4.2 million visitors from 185 countries every year and over 30 million visits online at outletcity.com. In 2019, the area of Outletcity Metzingen was expanded once again by a third of its total area. In September 2019, BOSS opened the world's largest outlet store with over 5,000 square meters of retail space. Digital offerings such as the online shop, the Outletcity Metzingen app, and the Outletcity Club combine real and digital shopping worlds to create a holistic shopping experience that puts the customer at the center.
About epoq internet services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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