OUTLETCITY METZINGEN wants to take digital shopping to a new level, binding customers even closer to their online shop
With a wide range of over 50,000 products from over 270 brands, the OUTLETCITY online shop offers a wide selection of premium and luxury brands. In the personalised shopping area within the online shop, epoq My Stream now caters to the needs and preferences of each individual customer. The customers’ personal stream is filled with individual content according to their preferences such as favourite brands, favourite categories, style favourites, products and content. My Stream adapts dynamically and in a personalised way, both in terms of content and layout, to the preferences of each individual customer and also offers possibilities for intelligent interaction.
“As a pilot customer of epoq My Stream, we are proud to open a new door in e-commerce. Just like a good salesperson who knows their customers and their preferences, with epoq My Stream we can now offer each individual customer a personal selection of relevant products and content on a daily basis,” says Dr. Stefan Hoffmann, Managing Director of OUTLETCITY METZINGEN GmbH. “We want to bind our customers even more closely to our online shop with this special product,” adds Dr. Hoffmann.