OUTLETCITY METZINGEN is leading the way with Epoq My Stream and setting a new standard for customer loyalty in e-commerce
Ettlingen, March 9, 2020 – Outletcity Metzingen, Europe’s number one outlet, is known for offering exclusive shopping experiences both on-site in Metzingen and through its own online store. With Epoq My Stream, a completely new product developed by AI expert epoq internet services GmbH, Outletcity Metzingen GmbH is introducing a fully personalized shopping section to its online store.
Outletcity Metzingen aims to take digital shopping to a new level, thereby strengthening customer loyalty to its online store.
With a wide range of over 50,000 products from more than 270 brands, the Outletcity online store offers a vast selection of premium and luxury brands. In the personalized shopping section of the online store, Epoq My Stream is now used to cater to the needs and preferences of each individual customer. Customers’ personal streams are populated with customized content based on their preferences, such as favorite brands, favorite categories, style favorites, products, and content. My Stream dynamically and personally adapts its content and layout to each customer’s preferences and also offers intelligent interaction options.
“We are proud to be a pilot customer of Epoq My Stream and to be breaking new ground in e-commerce. Just like a good salesperson who knows their customers and their preferences, we are now using Epoq My Stream to offer each individual customer a personalized selection of relevant products and content every day,” said Dr. Stefan Hoffmann, Managing Director of Outletcity Metzingen GmbH. “With this unique product, we aim to strengthen our customers’ loyalty to our online store,” Dr. Hoffmann adds.
Artificial intelligence makes this unique customer loyalty in e-commerce possible
Similar to Netflix or Instagram, where users can access content that’s relevant to them while also drawing inspiration from tailored recommendations, Epoq’s new product, My Stream, puts customers and their preferences at the center. This encourages customers to visit their personal shopping area regularly to discover new ideas—creating a new form of customer loyalty in e-commerce.
The technology behind Epoq My Stream’s relevant content is based on technology provider Epoq’s many years of AI experience and expertise in the field of online store personalization and is fully GDPR-compliant. With My Stream, Epoq is introducing a new form of online shopping tailored to the changing needs and preferences of online shoppers. “With My Stream, we are adding a crucial component to our portfolio and taking a major step closer to our vision of holistically supporting online shoppers throughout their shopping processes with consistent personalization,” said Thorsten Mühling, CEO of Epoq.
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About Outletcity Metzingen
Outletcity Metzingen is the world's first omnichannel outlet. The exclusive brand world presents itself as authentic and high-quality. This applies both to the flagship outlet stores on site and to the online shop. With over 300 premium and luxury brands in Metzingen and online, as well as an extensive range of services and tourism offerings, Germany's first outlet ranks among the international shopping metropolises. Outletcity Metzingen attracts around 4.2 million visitors from 185 countries every year and over 30 million visits online at outletcity.com. In 2019, the area of Outletcity Metzingen was expanded once again by a third of its total area. In September 2019, BOSS opened the world's largest outlet store with over 5,000 square meters of retail space. Digital offerings such as the online shop, the Outletcity Metzingen app, and the Outletcity Club combine real and digital shopping worlds to create a holistic shopping experience that puts the customer at the center.
About Epoq Internet Services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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