5 examples of successful personalization

#1 ETERNA: Recommendation of product sets on the product detail page

Screenshot of the Complete widget at ETERNA, which customers can use to put together product sets

With the help of the Complete widget, ETERNA offers its online shoppers the opportunity to put together their own personalized product set. When a customer selects a specific product in the online shop, they are taken to the product detail page. Under "Complete your look," online shoppers see other products from the ETERNA range that match and complement the selected item.

Customers now have the option of choosing from various relevant recommendations for each complementary product in order to ultimately create a complete look. Online shoppers can then purchase the product set directly. This gives customers inspiration for a compatible product set directly on the product detail page.

#2 Ankerkraut: Quick start to personalization via the shopping cart layer

Personalization of the Use Case Cart Layer at Ankerkraut

Ankerkraut is an ideal example of how personalization can be implemented quickly and easily for a single use case and what impact it has on the online store.

Ankerkraut has been using the epoq Cart Layer Widget since early 2019, which personalizes the shopping cart layer with relevant recommendations. Integration was very easy for the customer, as the widget was integrated as an overlay in the shopping cart layer. When the customer adds a product to the shopping cart, a layer opens with recommendations matching the product just added to the shopping cart.

The product just added to the shopping cart plays a particularly important role in calculating the recommendations. Here, the online shopper has clearly signaled that they like the product they have viewed and would like to buy it.

This example shows that even personalizing a single use case can increase the shopping cart value .

#3 Ex Libris: Maximum personalization in email marketing

Screenshot from an email containing advance information about a new product release at Ex Libris

Ex Libris sends out email campaigns about new book releases 90 days in advance. The personalization in Ex Libris' email campaigns is not immediately apparent at first glance. The exciting thing about Ex Libris' email campaigns is the selection of recipients. These are determined fully automatically using AI processes and sent to the email delivery system. The AI calculates exactly which customers might be interested in the new book release, and the email is sent only to these customers.

This enabled Ex Libris to increase email marketing sales in its online shop tenfold compared to a standard mailing. You can find more details about this personalization example in the case study: Increasing e-commerce sales at Ex Libris.

Stay up to date on personalization: Sign up for the epoq newsletter. Register now!

#4 Planet Sports: Sending newsletters with personalized content

Personalized recommendations in the Planet Sports newsletter

Planet Sports also uses personalization in email marketing. When sending emails, a distinction is made between customers with and without a history. Subscribers who do not yet have a personalization basis regularly receive newsletters featuring top sellers. These are based on the click and purchase behavior of all visitors to the online store.

Customers who already have a history and thus a basis for personalization receive a newsletter with personalized content instead. The email contains relevant recommendations based on the individual click and purchase behavior of the respective customer in the online store.

#5 Manor: Personalization of search results

Screenshot of two different search results for the search term "shoes" at Manor

Manor shows that personalization of an online store can take place not only via recommendation widgets, but also in the results of a search query. Here, the preferences of the respective online shoppers can also influence the ranking of the search results. In the screenshot above, this can be seen in the simple example of gender, where women's shoes are displayed for the online shopper on the left and men's shoes for the online shopper on the right for the search term "shoes."

More information about personalization >>