44.3% increase in sales thanks to AI-generated category newsletters at Outletcity Metzingen
Outletcity Metzingen increased sales via its newsletter by 44% thanks to AI-based selection of the right category at the right time.
Email personalization helps you build stronger connections with your customers, thereby increasing your click-through rate
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43%
Shop customers would like to receive personalized offers that precisely meet their needs. (Source: Idealo, 2020)
72%
of respondents say that they now only interact with marketing messages that are tailored to their individual interests. (Source: SmarterHQ, 2019)
50%
generated by the open rate when emails with personalized subject lines are used. (Source: Yes Lifecycle Marketing, 2019)
37%
of customers can imagine receiving personalized information via email. (YouGov, 2017)
86%
Shop users pay attention to personalized recommendations from online shops. (Source: Statista 2017)
Email personalization for stronger customer loyalty in the retention phase
Email personalization means that content in a newsletter or email campaign is tailored to the behavior and interests of the recipient.
When the email is opened, suitable product recommendations are calculated in real time and dynamically displayed—based on click and purchase behavior in the online store. Other elements such as the subject line or content modules can also be personalized to further increase relevance for the recipient.
This creates a compelling user experience that increases customer interest, improves click rates in the shop, and strengthens customer loyalty in the retention phase. That's exactly what Epoq Connect offers.
Email personalization is the key to successful email marketing
Email personalization is part of our personalization platform, which is powered by an AI engine. This allows you to score points with your shop customers by sending them relevant content in emails and newsletters. This is because the content displayed is tailored precisely to the personal preferences of your shop customers at that moment. For example, after a customer has purchased a pair of pants from "Tom Tailer" in your online shop, you can send a follow-up email featuring T-shirts that match these pants and the click and purchase behavior of each individual customer. This ensures that your emails are classified as relevant by your customers and do not end up in spam.
Check out our short explanatory video on personalized email
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More Information10x higher sales in the online store
"For Ex Libris, it's not about what we want to sell, but what inspires our customers. With predictive analytics, we generate extremely high relevance at an unexpected moment, creating a wow effect for the customer."
Sebastian Clüver | Senior Project Manager E-Commerce | Ex Libris AG
Merchandising control: Your business logic directly in your inbox
Our email personalization is tailored not only to your customers' interests, but also to your specifications. Flexible merchandising options allow you to determine which products, brands, or offers are prominently featured in newsletters, campaigns, or trigger emails. This enables you to promote specific campaigns, market remaining stock, or highlight new products – tailored to your current goals, product range strategy, and individual KPIs.
Prioritize & Push
Determine which products, brands, or categories should be displayed preferentially and highlighted specifically.
Business Objectives
Define which business objectives – such as inventory clearance, margin strength, or new products – should be taken into account when displaying products.
Rules
Define which rules should apply to specific use cases or target groups.
Launch 1:1 personalized email campaigns with AI-powered customer targeting
Our AI analyzes clicks, purchases, and interests of your shop visitors in real time – without any manual segmentation. This automatically creates intelligent target groups: from individual 1:1 targeting to dynamically formed AI segments to precise product targeting. This makes every email more personal, relevant, and effective – whether for new customers or loyal regular buyers.
1:1 Personalization
Every email is as individual as your customer – in real time and AI-based. A customer is looking at sports shoes. While she is still using the shop, our AI records her behavior and personalizes the next email – without a prior customer profile. For existing customers, previous purchases and interactions are taken into account – all automatically, without manual setup.
Segment-based Targeting
No rigid target groups – our AI creates dynamic segments in real time. Instead of manually defined groups, our AI automatically recognizes commonalities in behavior – e.g., an interest in outdoor equipment. This creates the "outdoor enthusiasts" segment – without any rule maintenance. These recipients receive emails with suitable equipment, tips, and offers.
Product-based Targeting
Targeted product recommendations – AI automatically finds the right recipients. A new children's book is available. Our AI identifies all recipients who have recently shown interest in similar books and sends them relevant content. No manual targeting – all data is analyzed live and played out individually.
The most popular use cases for email personalization
Send each customer relevant content from their favorite category
In addition to personalized newsletters that showcase relevant products for each customer, you can also focus on categories. This allows you to send each customer products from their favorite categories that match their click and purchase behavior. You can send emails with teasers such as "Selected for you today" or "You might like this."
- Categories are brought into focus
- Every customer is shown relevant products related to their favorite categories
Play each customer's preferred products on a theme
Email is the perfect way to inform customers about current trends and new products in a targeted manner. Email content and product recommendations can be tailored to the newsletter topic—simply by selecting products based on attributes.
Thematic product recommendations are displayed automatically and personalized – the moment the email is opened. This ensures that the suggested products are also available – ideally in the right size.
This is exactly what Görtz does, informing its customers about the latest winter trends from the COX brand, as in this example.
- Inform customers about current trends and new products
- Email content and product recommendations are tailored to a specific topic
- Simple, topic-based product selection via attributes
- Feature: Theme Worlds
Incorporate purchasing incentives in transactional emails
Whether it's a welcome email, birthday email, cart abandonment email, or return email, relevant recommendations inspire customers every time, especially when they're in the right context. So take advantage of every opportunity to connect with your customers.
- Various triggers (occasions) can be used
- Emails are tailored to the context
Display individual prices each time an email is opened
In the travel industry in particular, it is common for prices to change quickly. Here, prices must always be kept up to date in order to take into account later openings. This is implemented, for example, for our customer TUI. Prices are only displayed when the email is opened. This happens in milliseconds, and every time the email is reopened. This ensures that the prices in the emails match the prices on the website.
- Depending on the respective industry
- Prizes are not calculated but played out
- Replay after each opening
The AI engine of our personalization platform makes it possible
Personalized email is part of our personalization platform, which is powered by an AI engine, meaning that personalized email works on the basis of artificial intelligence. Before you start using personalized emails, we first generate a knowledge base for your online store using intelligent algorithms. This is enriched with your product catalog, the click and purchase behavior of your store customers, and your and our expert knowledge. The intelligent algorithms link the data to knowledge and can thus display the appropriate email content for your shop customers. Since the personalized email is located on our personalization platform, which is designed for the entire customer journey of a shop customer, additional products can be activated for personalization in your online shop (modular structure).
A personalized email should have the following characteristics
Trigger
A specific trigger ensures relevance – e.g., a shopping cart abandonment, a product view, or a specific point in the purchase cycle. This means that every email has a clear connection to user behavior in the shop.
Click and Purchase Behavior
The recipient's behavior in the online store – i.e., products viewed, brand preferences, previous purchases, or times of purchase – forms the basis for personalized recommendations.
Strategy
Depending on the objective and context, a suitable strategy is applied: cross-selling, up-selling, bundle offers, or reactivation measures – tailored to the target group, product range, and customer journey.
Real Time
All content – e.g., product recommendations – is generated at the time of opening. Current availability, prices, or promotions are automatically taken into account.
Dynamic Content
Content such as subject lines, images, or text blocks dynamically adapt to the profile and behavior of the respective recipient – for maximum relevance and performance.
Check out our insights on email personalization
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Customization is a must-have for personalized email
Data Models
Depending on the occasion and strategy, a different data model may be used.
Occasion
Trigger rules are used to configure email content according to specific requirements, e.g., for reactivation, lifecycle emails, return emails, etc.
Real-time Parameters
Recommendations are generated in real time based on customer history at the time of opening. Important parameters are examined, such as product availability, price updates, etc.
Ready to go in 3 steps – this is how email personalization integration works
Generate knowledge base
We need your product catalog (XML or CSV) and the click and purchase behavior of your shop customers. The latter is recorded via a tracking code in your online shop.
01
Integration into the email delivery system
You will receive a code snippet that you can insert into your email template – regardless of the mailing system you use. Did you know? With Elaine from our Entirely ecosystem, you can seamlessly control mailing and personalization in one tool.
02
Send personalized emails
After successful setup and testing, your dynamically personalized emails will start sending automatically and in real time, tailored to the behavior of each individual recipient.
03
Monitoring and control of personalized emails
The Epoq Control Desk gives you extensive options for monitoring and controlling personalized emails.
Configuration
The "Configuration" tab shows you all the email widgets you have created for your email marketing at a glance. You can also see which version is active, who last edited it, and how many rules the email widget has. Clicking on the "Edit" button takes you to the Rule Editor, where you can create, edit, prioritize, or delete rules.
Key Figures
The "Key Figures" tab displays various KPIs, such as click performance, revenue rate, and conversion funnel.
Features
Various features are also available for your personalized email, such as Whitelisting, Blacklisting, Combi Creator, and Theme Worlds.
When is it worthwhile for you to use a personalized email?
Email Delivery System
You use an email delivery system (e.g., Sendinblue, Inxmail, Optivo, CleverReach, etc.).
Email Opens
You have more than 5,000 open emails per month.
Product Range
Your product range includes more than 500 products.
Want to connect with your online shoppers after their purchase?
Our personalized email will bring your customers back to your online store.
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