4 control desk tips for higher Christmas sales in e-commerce

Implementation in the Control Desk:

You can easily set up searchandising measures for epoq Search in the Control Desk via "Search." Here, you can customize the results list for specific search terms, upload banners for your Christmas campaign, and make landing pages findable via your search function.

Functions in the Epoq Control Desk for searchandising

Here are some features you can set up via Search in Control Desk:

Result management: This feature is designed to prioritize or hide certain products in the results list. To do this, simply enter the relevant search term and use drag & drop to prioritize or hide the desired items. You can find more detailed instructions in our blog article: Result management: How you can now optimize your results even more precisely.
Note: More exciting features are coming before the end of the year, so stay tuned. We will let you know as soon as the features are available.

Banner management: Banners are a popular marketing tool in e-commerce for visually promoting campaigns. Banners are usually integrated on the home page, category page, or product detail page, but can also be displayed on search results pages. For a Christmas campaign, e.g., "20% discount on handbags," it makes sense to display a banner with this information when searching for handbags and related search terms. To do this, simply enter the relevant search terms and the banner URL in the Banner Management section and the banner will appear when the search query is entered. You can find more information on banner management in our blog article: Banner management for promoting campaigns.

Results list with integrated banner for the Christmas campaign for the search term "handbags"

You also have the option of integrating banners via your autosuggest preview window to draw attention to your Christmas promotion. To do this, select the Autosuggest field in the Banner Management section when creating an entry. If you would like more information about autosuggest, take a look at our blog article: Why autosuggest is an important part of intelligent search.

Autosuggest for the search term "handbags" with integrated banner

Link Finder: The Link Finder is designed to find content pages such as delivery terms, FAQs, terms and conditions, etc. All you need is the link to the relevant content. For your Christmas campaign, you can create a landing page and store the corresponding search term. You can also choose whether your online shoppers should be redirected directly to the corresponding landing page when they enter the search term (direct link) or whether the entry should appear as a note in the results list (promoted link).

Have you already implemented searchandising measures for Epoq Search? Which of the features described have you implemented in your online shop? We would love to hear about your experiences!

Implementation in Epoq Control Desk:

With the Theme Worlds feature, you can implement your Christmas campaign via your recommendations. Simply create a theme world, select the appropriate recommendation widget for the product detail page, and then specify the products based on the following criteria:

• gender
• brand
• Product ID
• Category
• Color and
• Extras (New products, sale items, etc.)

For our example with the handbags, the categoryandproduct ID are relevant. In addition to the product detail page, it is also possible to create theme worlds for other shop pages, such as the home page. More detailed information on the theme worlds feature can be found in our blog article: Recommendation Management Part 3: Theme worlds.

Theme world editor in the Epoq Control Desk

Implementation with Epoq Advise

epoq Advise is a digital product advisor that is ideal for finding gifts. It transfers the advice process of a specialist salesperson to the online shop. This is done by asking the online shopper questions, e.g., about the recipient, their personality, the desired price range, etc.

This provides the gift finder with important information that helps it determine the right gift for the recipient. Products from the range that match the answers are then recommended. Each additional click by the online shopper on further answers optimizes the result, as more and more information becomes available. A clear explanation for each product in the results list explains how well the gift matches the recipient's wishes.

Of course, integrating a gift finder like this requires some lead time to select the right questions and adapt the tool to your online store. But once it's integrated, it will quickly and easily help your online shoppers find the perfect gift. If you'd like to learn more about implementation, we recommend reading our blog article: Online product advisor: Help your customers choose the right product.

Example view of a gift advisor

Implementation in Epoq Control Desk:

To integrate the discounted handbags into your email campaign, use the Theme Worlds feature again. To do this, simply select the corresponding email widget instead of the onsite widget.

You can insert the banner into your email template via your email delivery system. This way, your Christmas campaign will be visible not only in your online shop, but also via email. You can also promote the gift finder via email.

Sample email for promoting the Christmas campaign