Basics that should be fulfilled on every product detail page
Even though every customer is different and has different intentions, there are some basic elements that every good product detail page should contain because your customers expect them. Due to the large number of online shops, a rough structure of product detail pages has proven itself in the meantime, which users are also used to. Therefore, you should not reinvent the wheel, but use the tried and tested methods sensibly. You should not do without the following basic elements on your product detail page:
Presentation of the product
The big disadvantage of online shopping compared to stationary shopping is the lack of haptics of the product. Therefore, a presentation through high-quality product photos from several perspectives is important. A neutral background and attention to exposure, especially with shiny products, for example, also play an important role. The pictures shown should give the customer as good an impression as possible of the colour or material of the product in order to make the decision easier. Ideally, there should also be a video, zoom functions or a 360° view.
Example: In the fashion sector, a light dress with flowing fabric is difficult to represent with a rigid product photo. Model pictures or videos in which the model moves and shows the “product in use”, on the other hand, can give a very good impression of how the fabric falls or how the dress looks when put on.