44.3% increase in sales thanks to AI-generated category newsletters at Outletcity Metzingen
Outletcity Metzingen increased sales via its newsletter by 44% thanks to AI-based selection of the right category at the right time.
Inspiring shopping experiences and higher conversion rates with our personalization software
Did you know that...
71%
of consumers demand that companies deliver personalized interactions, and 76% are frustrated when this does not happen (McKinsey, 2021)
40%
more revenue is generated when companies use personalization particularly well? (McKinsey, 2021)
69%
of respondents in a study are willing to share their personal preferences with companies if this improves their shopping experience in the store. (Source: Etailment, 2017)
75%
of respondents in a study would like personalized information to be used to improve the shopping experience. (Source: Etailment, 2014)
59%
of online shoppers believe that it is easier to find interesting products in personalized online stores. (Source: Etailment, 2014)
Personalization software for every stage of your customer journey
With our personalization software, you can create individual shopping experiences throughout the entire customer journey – fully automated, data-driven, and in real time. Like a digital sales assistant, the software recognizes your customers' needs and displays relevant content at every touchpoint – from the first click to conversion. You can start flexibly with modules or personalize the entire customer journey right away. Targeted customer targeting in campaigns is also possible. The result: relevant content, satisfied customers, and a measurably higher conversion rate.
Our personalization software supports every phase of the customer journey
Awareness
Epoq Search – Intelligent search with personalized results for the perfect start. It provides guidance and reduces bounce rates.
Consideration
Epoq Advise – LLM-based expert advice that removes uncertainty, leads to a purchase, and thus reduces the return rate.
Conversion
Epoq Inspire – Recommendations that inspire, delight users, and increase shopping cart value.
Retention
Epoq Connect – Personalized emails and triggers that increase your click-through rate in your shop, strengthen customer loyalty, and encourage repeat purchases.
Personalization is an important building block for digital development
"We always keep our finger on the pulse with a high level of innovation. That's why personalization is an important building block for us in driving digital development forward. We are convinced that the personalization of epoq will enable us to drive digital development forward and thus offer our customers a more individualized shopping experience."
Lutz Danhof | Head of E-Commerce | Fackelmann GmbH + Co. KG
Most popular use cases for personalization software in e-commerce
Inspire your customers with a click on the shopping cart button
Once an online shopper has decided on a product, you can inspire them with additional products when they click on the shopping cart button. The relevant recommendations are personalized and displayed in milliseconds. This increases your shopping cart value and sales. Would you like to test relevant recommendations in the shopping cart layer? Then take a look at our test option via the cart layer widget.
Offer your customers the right complete package
Your online shoppers will see the matching product set for their favorite item. This could be the product they last purchased, saved, or moved to their shopping cart. Once your online shopper has selected their product set, they can purchase it directly or save it for later. The product set can be edited, deleted, or moved at any time.
Don't let negative emotions arise and keep your customers in the store
Zero-hit pages lead to negative emotions, which can cause customers to leave the online store. This is often due to typos or the searcher being in the dark. Automatic error tolerance, autosuggest, and auto-complete efficiently guide visitors to the right product while improving usability. How? By generating a search results list that displays not only the correct product category, but also the most relevant products based on the click and purchase behavior of each individual customer.
- Negative emotions are avoided
- Customer remains in the online shop
- User experience is improved
- Relevant search results list is displayed
- Software Service: Intelligent Search
- Features in use: Error tolerance and autosuggest
Find not only the right product, but the most relevant one for your customers.
Regardless of whether you conduct the needs assessment for products that require explanation or are self-explanatory digitally, the respective preferences should be taken into account. The list of results after each consultation step should only contain relevant products until the perfect product is selected.
Send customers content related to their favorite categories
In addition to personalized newsletters that showcase relevant products for each customer, you can also focus on categories. This allows you to send each customer products from their favorite categories that match their click and purchase behavior. You can send emails with teasers such as "Selected for you today" or "You might like this."
Our success factors for successful personalization
Customer Journey
Our software personalizes every stage of the customer journey. This allows us to create seamless, individual shopping experiences from the first visit to the purchase and back again.
Artificial Intelligence
AI is at the heart of our personalization software. Machine learning enables us to identify customer needs in real time and deliver tailored content.
Knowledge Base
A central knowledge base connects all relevant information about customers and phases. This is the only way to achieve comprehensive, effective personalization.
Personalization Strategy
We employ targeted personalization strategies depending on the industry and phase of the customer journey. This allows us to reach each customer individually and effectively.
Configuration & Customization
Every shop is unique. Our software adapts flexibly to different products, customers, and requirements – for tailor-made solutions.
Monitoring & Control
Regular analyses demonstrate the success of personalization. With our tools, you can measure campaigns and optimize them in a targeted manner.
The AI engine of our personalization software makes it possible
Our personalization software is powered by a powerful AI engine. Before personalization starts in your online store, we generate a customized knowledge base using intelligent algorithms. This is enriched with your product catalog, your customers' click and purchase behavior, and our and your expert knowledge.
The algorithms link this data to valuable knowledge, enabling 1:1 communication throughout the entire customer journey. The solution allows you to personalize all phases or activate personalization modularly for individual phases.
Learn more about our innovative AI Technology.
Check out our insights on personalization
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Personalization is not an all-or-nothing principle – it is scalable.
Depending on the objectives, technical maturity, and data available for your online shop, personalization can have varying degrees of impact. Our software supports various strategies – from selective campaign use to comprehensive 1:1 communication throughout the entire customer journey. Important: Every measure contributes to building your AI-based knowledge base – and thus increases the value of future personalizations.
Want to turn your online shop into a digital sales assistant?
Our AI-powered personalization makes this possible for you. Look forward to increased conversion rates!
Popular blog articles on personalization
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