Personalization in e-commercehow it works
Personalization in e-commerce creates a 1:1 communication with the online shoppers. A relationship with them is established, which improves with every interaction in the online shop. This allows for the wishes and needs to be met more precisely. Personalization in e-commerce is implemented through:
- the Intelligent Search | epoq Search
- the Guided Selling | epoq Advise
- the Recommendation Engine | epoq Inspire
- the Personalized Email | epoq Connect
– customized software products. Thus, the online shopper can be addressed in a personalized style along the digital customer journey at any time and in real time.
Personalization in e-commercepackaged in the epoq Suite
Have you decided to personalize your shop? Then you are exactly right with us. We offer you 4 software products for the personalization of the complete customer journey in your online shop. With the epoq Suite, you can get started with the holistic personalization in e-commerce. Or you can start with a product and expand the personalization gradually – it is no problem, because our suite is modular.
What you should knowabout the epoq Suite
- SaaS-solution (Software as as Service) for all products (Cloud)
- Holistic personalization of the customer journey
- Modular (Individual compilation or as a complete suite)
- A smart platform / Data base for all services
- Newest technology standard (Artificial Intelligence through Supervised and Reinforcement Learning)
- Self-learning algorithms & data science know-how
- Easy integration (Code Snippet or PlugIn)
Elements of the epoq platform:
Personalization throughout the entire customer journey
This is the way to create positive, emotional experiences that linger in the memory. They automatically have customers returning to your shop in order to repeat this positive experience. The result: shopping experiences that inspire customers. Because the individual and subjective perceptions of the buyer types are involved, personalization throughout the entire customer journey is the key to success.
Initial phase of transaction
Information phase
Advice and comparison phase
Sale completion phase
After-sales phase
Initial phase of transaction
Customers come to the online shop via various channels and devices (TV, print, SEM, friends, etc.).
Guide
Intelligent Search
-
For the "expert buyer," examples include allowing them to get started with the purchasing process as soon as possible through an efficient search function, which keeps them in the shop.
Advise
Guided Selling
-
For the "undecided buyer," examples include offering an intuitive product advisor during the decision-making process and helping them find the right product.
Inspire
Recommendation Engine
-
For the "browsing buyer," examples include using relevant recommendations to create opportunities to browse, thereby suggesting appealing impulse buys.
Connect
Personalized Emails
-
Send each of the buyer types individualized emails with relevant products, personalized shopping tips and interesting content to guide them back to the shop.
Four types of buyer form the basis for a unique customer experience
In order to create a unique customer experience, the buyer types in your web shop must be determined. The reason behind this is that each shop visitor explores an online shop in a different way. The individual route to a purchase depends on the product searched for, the purchasing intentions, personal preferences and requirements, as well as the customer’s state of mind. For every shop, it is important to be aware of the different types of buyer so that everyone can find what they are looking for in the shop – regardless of where they start their customer journey.
Integration?There's nothing easier than that!
Set up
For the setup of personalization in e-commerce, we need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.
Code Snippet
You get a code snippet as a placeholder for the front end of the epoq Suite, which you integrate into the online shop.
Configuration
The epoq Suite is tested in detail in the test system or in the test emails.
Go-live
The epoq Suite is activated in the online shop or in the email template.
Quality assurance
We regularly test the algorithm and the configuration and propose optimization measures. You will receive training on our login area.
e-commerce personalizationNot a tangible experience - but a real one!
Let yourself be guided in a web demo based on live examples through the experience worlds of holistic personalization – free of charge & without commitment.