epoq Suite for a unique customer experience

Remain in people’s minds thanks to holistic real-time personalization.

Four types of buyer form the basis for a unique customer experience

In order to create a unique customer experience the buyer types in your web shop must be determined. Because each shop visitor explores an online shop in a different way. The individual route to a purchase depends on the product searched for, the purchasing intentions, personal preferences and requirements, as well as the customer’s state of mind. For every shop, it is important to be aware of the different types of buyer so that everyone can find what they are looking for in the shop. Regardless of where they start their customer journey.

THE EXPERT BUYER:``I know, what I want``

An expert buyer wants to access the online shop and find the product they want right away. Short search times and appropriate product suggestions are crucial.

THE DEMANDING BUYER:``I KNOW WHICH FUNCTIONS THE PRODUCT SHOULD HAVE``

The demanding buyer wishes to purchase a product with specific features. Clear product information, a filter function and the ability to compare will help them achieve this.

THE BROWSING BUYER ``I WANT TO BE INSPIRED``

The browsing buyer doesn’t know which product they need. They wish to look through the shop in order to discover what they want.

THE UNDECIDED BUYER: ``I DON'T KNOW YET - I'M LOOKING FOR ADVICE``

The undecided buyer doesn’t know which product is best for them. Digital advice helps them with the decision-making process.

Personalization throughout the entire customer journey

This is the way to create positive, emotional experiences that linger in the memory. They automatically have customers returning to your shop in order to repeat this positive experience. The result: shopping experiences that inspire customers. Because individual and subjective perceptions of the buyer types are involved, personalization throughout the entire customer journey is the key to success.

Initial phase of transaction

Initial phase of transaction

Customers come to the online shop via various channels and devices (TV, print, SEM, friends, etc.).

Information phase

Information phase

For the "expert buyer," examples include allowing them to get started with the purchasing process as soon as possible through an efficient search function, which keeps them in the shop.

Orientate

Advice and comparison phase

Advice and comparison phase

For the "undecided buyer," examples include offering an intuitive product advisor during the decision-making process and helping them find the right product.

Consult

Sale completion phase

Sale completion phase

For the "browsing buyer," examples include using relevant recommendations to create opportunities to browse, thereby suggesting appealing impulse buys.

Inspire

After-sales phase

After-sales phase

Send each of the buyer types individualized emails with relevant products, personalized shopping tips and interesting content to guide them back to the shop.

Connect

Initial phase of transaction

Information phase

Advice and comparison phase

Sale completion phase

After-sales phase

Initial phase of transaction

Customers come to the online shop via various channels and devices (TV, print, SEM, friends, etc.).

Information phase

For the "expert buyer," examples include allowing them to get started with the purchasing process as soon as possible through an efficient search function, which keeps them in the shop.

Orientate

Advice and comparison phase

For the "undecided buyer," examples include offering an intuitive product advisor during the decision-making process and helping them find the right product.

Consult

Sale completion phase

For the "browsing buyer," examples include using relevant recommendations to create opportunities to browse, thereby suggesting appealing impulse buys.

Inspire

After-sales phase

Send each of the buyer types individualized emails with relevant products, personalized shopping tips and interesting content to guide them back to the shop.

Connect

Personalize your webshop holistically!

Get started

Offer each buyer type a unique customer experience with the epoq Suite

When our API is integrated into your shop, this begins the relationship between our algorithms and the visitors to your shop. Each interaction helps us get to know them better and thus better meet the wants and needs of each customer and visitor. The services within our suite allow you to offer each buyer type a unique customer experience.

Benefits of the epoq Suite:

Predictive Analytics

Our algorithms make predictions about what customers want and need. Scientists incorporate findings from sales psychology into our data so that these predictions undergo a constant improvement process.

Reinforcement Learning

Our services learn from individual clicking and buying behavior, clicking and buying behavior across all customers and visitors, and from the information gathered by each service. This is how our services continually progress.

Sustainable Control

Personalization undergoes continuous management in order to ensure a sustainable increase in shop performance. Both our control desk and our experts are on hand to facilitate this.

Yes, I want to makeshopping an experience!

Get started