epoq™ Suite for a unique customer experience

Remain in people’s minds thanks to holistic real-time personalization.

Personalization in e-commercehow it works

Personalization in e-commerce creates a 1:1 communication with the online shoppers. A relationship with them is established, which improves with every interaction in the online shop. This allows the wishes and needs to be met more precisely. Personalization in e-commerce is implemented through:

– customized software products. Thus, the online shopper along the digital customer journey can be addressed personalized at any time and in real time.

Personalization in e-commercepackaged in the epoq™ Suite

You decided to personalize your shop? Then you are exactly right with us. We offer you 4 software products for the personalization of the complete customer journey in your online shop. With the epoq™ Suite, you can get started with holistic personalization in e-commerce. Otherwise you start with a product and expand the personalization gradually – it is no problem, because our suite is modular.

epoq™ Search

Guide-
The efficient search function in the online shop, which prevents the jump by speed and intelligence.

epoq™ Advise

Advise-
The intuitive product consultant who reduces the returns through better quality of consulting.

epoq™ Inspire

Inspire-
The relevant recommendations, which fill the shopping cart through individual purchase incentives.

epoq™ Connect

Connect-
The personalized email, which through relevant content, increases the traffic.

What you should knowabout the epoq™ Suite

  • SaaS-solution (Software as as Service) for all products (Cloud)
  • Holistic personalization of the customer journey
  • Modular (Individual compilation or as a complete suite)
  • A smart platform / Data base for all services
  • Newest technology standard (Artificial intelligence about Supervised and Reinforcement Learning)
  • Self-learning algorithms & data science know-how
  • Easy integration (Code Snippet or PlugIn)

Elements of the epoq™ platform:

Predictive Analytics

Our algorithms make predictions about what customers want and need. Scientists incorporate findings from sales psychology into our data so that these predictions undergo a constant improvement process.

Reinforcement Learning

Our services learn from individual clicking and buying behavior, clicking and buying behavior across all customers and visitors, and from the information gathered by each service. This is how our services continually progress.

Sustainable Control

Personalization undergoes continuous management in order to ensure a sustainable increase in shop performance. Both our control desk and our experts are on hand to facilitate this.

Personalization throughout the entire customer journey

This is the way to create positive, emotional experiences that linger in the memory. They automatically have customers returning to your shop in order to repeat this positive experience. The result: shopping experiences that inspire customers. Because individual and subjective perceptions of the buyer types are involved, personalization throughout the entire customer journey is the key to success.

Initial phase of transaction

Initial phase of transaction

Customers come to the online shop via various channels and devices (TV, print, SEM, friends, etc.).

Information phase

Information phase

For the "expert buyer," examples include allowing them to get started with the purchasing process as soon as possible through an efficient search function, which keeps them in the shop.

Guide

Advice and comparison phase

Advice and comparison phase

For the "undecided buyer," examples include offering an intuitive product advisor during the decision-making process and helping them find the right product.

Advise

Sale completion phase

Sale completion phase

For the "browsing buyer," examples include using relevant recommendations to create opportunities to browse, thereby suggesting appealing impulse buys.

Inspire

After-sales phase

After-sales phase

Send each of the buyer types individualized emails with relevant products, personalized shopping tips and interesting content to guide them back to the shop.

Connect

Initial phase of transaction

Information phase

Advice and comparison phase

Sale completion phase

After-sales phase

Initial phase of transaction

Customers come to the online shop via various channels and devices (TV, print, SEM, friends, etc.).

Information phase

For the "expert buyer," examples include allowing them to get started with the purchasing process as soon as possible through an efficient search function, which keeps them in the shop.

Guide

Advice and comparison phase

For the "undecided buyer," examples include offering an intuitive product advisor during the decision-making process and helping them find the right product.

Advise

Sale completion phase

For the "browsing buyer," examples include using relevant recommendations to create opportunities to browse, thereby suggesting appealing impulse buys.

Inspire

After-sales phase

Send each of the buyer types individualized emails with relevant products, personalized shopping tips and interesting content to guide them back to the shop.

Connect

Four types of buyer form the basis for a unique customer experience

In order to create a unique customer experience the buyer types in your web shop must be determined. Because each shop visitor explores an online shop in a different way. The individual route to a purchase depends on the product searched for, the purchasing intentions, personal preferences and requirements, as well as the customer’s state of mind. For every shop, it is important to be aware of the different types of buyer so that everyone can find what they are looking for in the shop. Regardless of where they start their customer journey.

THE EXPERT BUYER:``I know, what I want``

An expert buyer wants to access the online shop and find the product they want right away. Short search times and appropriate product suggestions are crucial.

THE DEMANDING BUYER:``I KNOW WHICH FUNCTIONS THE PRODUCT SHOULD HAVE``

The demanding buyer wishes to purchase a product with specific features. Clear product information, a filter function and the ability to compare will help them achieve this.

THE BROWSING BUYER ``I WANT TO BE INSPIRED``

The browsing buyer doesn’t know which product they need. They wish to look through the shop in order to discover what they want.

THE UNDECIDED BUYER: ``I DON'T KNOW YET - I'M LOOKING FOR ADVICE``

The undecided buyer doesn’t know which product is best for them. Digital advice helps them with the decision-making process.

Integration?There's nothing easier than that!

Set up

For the setup of personalization in e-commerce, we need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.

Code Snippet

You get a code snippet as a placeholder for the front end of the epoq™ Suite, which you integrate into the online shop.

Configuration

The epoq™ Suite is tested in detail in the test system or in the test emails.

Go-live

The epoq™ Suite is activated in the online shop or in the email template.

Quality assurance

We regularly test the algorithm and the configuration and propose optimization measures. You will receive training on our login area.

e-commerce personalizationNot tangible - but a real experience!

Let yourself be guided in a web demo based on live examples through the experience worlds of holistic personalization – free of charge & without commitment.

Yes, I want to makeshopping an experience!

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