epoq Search the Guide of your web shop

An efficient search function that keeps your visitors in the web shop

Did you know that…

  • 80%

    of users use the search function purely to find the right product (Source: E-Commerce-Leitfaden)?

  • 30%

    of online shoppers leave the shop if their search does not yield results, even though the product is available (Source: E-Commerce-Leitfaden)?

  • 6-8%

    The conversion rate is 6-8% higher among searchers than non-searchers (Source: eCommerce Alive)?

Efficient search function - the personal guidefor successful and fast shopping

If an online shopper has a specific product in mind, he would like to find it quickly. Matching search results in the shortest time are in demand here. Give him the opportunity to quickly reach the product details page and the product information through the search function in your web shop. This provides an easy and efficient way for potential customers to begin the purchasing process and to get a fast purchase conclusion. How? Simply by Search – the efficient search function.

    Zero hits pages produce negative emotions that prompt customers to leave the shop. This scenario is often down to typing errors or searching blindly. Automatic error tolerance and functions such as suggest and auto-complete are an efficient way to point the user in the right direction, improve usability and reduce bounce rates.

    Search results can be influenced by the search configuration (ranking, weighting, etc.) and by individual optimization of search terms, e.g. results management or thesaurus. Additional features enable adaptation to visitor needs:

    • Ranking by brand, category, etc.
    • Weighting of attributes
    • Favorites and blacklists (results management)
    • Thesaurus: Synonyms, alternatives, exclude or replace function

    As well as product information, ordering conditions also play a key role in completion of a purchase. The link finder enables a customer to access key content pages or landing pages via the search function. The integration of banners for certain search terms refers customers to current marketing campaigns.In this way, the customer-oriented service is personalized via the search function, and the user is happy because they find what they are looking for. Recommendations on the entered search term also encourage browsing.

    Detailed reports and keyword analytics allow you to pinpoint visitor and customer needs and to adapt the login area accordingly. Support for multiple languages, currencies and country-specific ranges, optimizations for mobile devices and layout adaptations come as a matter of course.

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    FOOD LOVERS NOW HIT THE JACKPOT EVEN FASTER AT ESMEYER

    „We have received high praise for our new search function in telephone contact with our customers. The new recommendation function with product preview offers real added value to our customers. We are delighted that epoq always handle our needs and minor problems quickly and without any complications.“

    Norbert Geinitz | E-Commerce & Marketing | Esmeyer

    Create positive search experiences for customers

    Not all searches are the same. The quality can vary significantly and therefore affect the time spent in the shop.

    A top-quality search contains:

    PRODUCT DATA

    Optimally prepared product catalog through data processing, cleaning & aggregation.

    ALGORITHMS

    Adjustment of the search algorithm, e.g. error tolerance, field weighting and ranking.

    CONFIGURATION

    Functional as well as visual configuration. Functional e.g. choice of filters, sorting and type-ahead preview, visual: graphical formatting in the design of the shop.

    Create positive search experiences!

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    Integration? There's nothing easier than that!

    Product catalog

    In order to set up the intelligent search function, we first need your product catalog in XML or CSV format.

    Tracking Code & Code Snippet

    You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.

    Configuration

    The efficient search is configured in your test system until the optimal result is achieved.

    Go-live

    The search function is activated in the shop.

    Quality assurance

    We will check the search box as well as the filter functions, test the weighting, ranking and fault tolerance, and optimize these settings as desired. We also offer training on our login area: Reports, analysis and keyword optimization.

    You may also be interested in this case study

    A lot of customer praise from experienced chefs for Esmeyer’s new epoq search function. Suggestions and product previews make it fast and intuitive. A lot of customer praise for a remarkably fast and user-friendly shop search.

     

    Download Case Study Esmeyer now

    High praise from customers for the new shop search function.

    Offer a personal guide in your shop!

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