An intelligent search in the online shop ensures that customers can find their way directly to the desired product. Search results are calculated in milliseconds, and an intelligent algorithm provides targeted results by, for example, detecting and correcting errors, making suggestions, and detecting automatic and manual adjustments. An intelligent search in the online shop can also be adapted without any problems to the company-specific processes and allows an efficient entry into the purchasing process and a quick purchase conclusion. This is exactly what epoq ™ Search offers.
Zero hits pages produce negative emotions that prompt customers to leave the shop. This scenario is often down to typing errors or searching blindly. Automatic error tolerance and functions such as suggest and auto-complete are an efficient way to point the user in the right direction, improve usability and reduce bounce rates.
Search results can be influenced by the search configuration (ranking, weighting, etc.) and by individual optimization of search terms, e.g. results management or thesaurus. Additional features enable adaptation to visitor needs:
As well as product information, ordering conditions also play a key role in completion of a purchase. The link finder enables a customer to access key content pages or landing pages via the search function. The integration of banners for certain search terms refers customers to current marketing campaigns.In this way, the customer-oriented service is personalized via the search function, and the user is happy because they find what they are looking for. Recommendations on the entered search term also encourage browsing.
Content contributions can be displayed visual differently compared to the products. For example, the results list with the relevant products can be displayed by default and can be found in a visual differently designed “Information” tab, which contains content articles.
Not all searches are the same. The quality can vary significantly and therefore affect the time spent in the shop. Therefore it is essential that:
Which adjustments are necessary depends on the requirements of the shop owner and the company-specific processes that are to be displayed. We take on the requirements and provide a tailor-made search function for the online shop.
In order to set up the intelligent search function, we first need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.
The intelligent search is configured in your test system until the optimal result is achieved.
The search function is activated in the shop.
We will check the search box as well as the filter functions, test the weighting, ranking and fault tolerance, and optimize these settings as desired. We also offer training on our login area: Reports, analysis and keyword optimization.
A lot of customer praise from experienced chefs for Esmeyer’s new epoq search function. Suggestions and product previews make it fast and intuitive. A lot of customer praise for a remarkably fast and user-friendly shop search.