If an online shopper has a specific product in mind, he would like to find it quickly. Matching search results in the shortest time are in demand here. Give him the opportunity to quickly reach the product details page and the product information through the search function in your web shop. This provides an easy and efficient way for potential customers to begin the purchasing process and to get a fast purchase conclusion. How? Simply by Search – the efficient search function.
Zero hits pages produce negative emotions that prompt customers to leave the shop. This scenario is often down to typing errors or searching blindly. Automatic error tolerance and functions such as suggest and auto-complete are an efficient way to point the user in the right direction, improve usability and reduce bounce rates.
Search results can be influenced by the search configuration (ranking, weighting, etc.) and by individual optimization of search terms, e.g. results management or thesaurus. Additional features enable adaptation to visitor needs:
As well as product information, ordering conditions also play a key role in completion of a purchase. The link finder enables a customer to access key content pages or landing pages via the search function. The integration of banners for certain search terms refers customers to current marketing campaigns.In this way, the customer-oriented service is personalized via the search function, and the user is happy because they find what they are looking for. Recommendations on the entered search term also encourage browsing.
Not all searches are the same. The quality can vary significantly and therefore affect the time spent in the shop.
In order to set up the intelligent search function, we first need your product catalog in XML or CSV format.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.
The efficient search is configured in your test system until the optimal result is achieved.
The search function is activated in the shop.
We will check the search box as well as the filter functions, test the weighting, ranking and fault tolerance, and optimize these settings as desired. We also offer training on our login area: Reports, analysis and keyword optimization.
A lot of customer praise from experienced chefs for Esmeyer’s new epoq search function. Suggestions and product previews make it fast and intuitive. A lot of customer praise for a remarkably fast and user-friendly shop search.