An intelligent search function that keeps your visitors in the web shop

epoq™ Search the Guide of your web shop

Did you know that…

  • 80%

    of users use the search function purely to find the right product (Source: E-Commerce-Leitfaden)?

  • 30%

    of online shoppers leave the shop if their search does not yield results, even though the product is available (Source: E-Commerce-Leitfaden)?

  • 6-8%

    The conversion rate is 6-8% higher among searchers than non-searchers (Source: eCommerce Alive)?

Efficient search function - the personal guidefor successful and fast shopping

An intelligent search in the online shop ensures that customers can find their way directly to the desired product. Search results are calculated in milliseconds, and an intelligent algorithm provides targeted results by, for example, detecting and correcting errors, making suggestions, and detecting automatic and manual adjustments. An intelligent search in the online shop can also be adapted without any problems to the company-specific processes and allows an efficient entry into the purchasing process and a quick purchase conclusion. This is exactly what epoq ™ Search offers.

That’s how it works:

    Zero hits pages produce negative emotions that prompt customers to leave the shop. This scenario is often down to typing errors or searching blindly. Automatic error tolerance and functions such as suggest and auto-complete are an efficient way to point the user in the right direction, improve usability and reduce bounce rates.

    Search results can be influenced by the search configuration (ranking, weighting, etc.) and by individual optimization of search terms, e.g. results management or thesaurus. Additional features enable adaptation to visitor needs:

    • Ranking by brand, category, etc.
    • Weighting of attributes
    • Favorites and blacklists (results management)
    • Thesaurus: Synonyms, alternatives, exclude or replace function

    As well as product information, ordering conditions also play a key role in completion of a purchase. The link finder enables a customer to access key content pages or landing pages via the search function. The integration of banners for certain search terms refers customers to current marketing campaigns.In this way, the customer-oriented service is personalized via the search function, and the user is happy because they find what they are looking for. Recommendations on the entered search term also encourage browsing.

    If an online shopper searches for a “toshiba satellite 8gb win10” (long-tail search query), it is a keyword combination that provides features in the search field. By integrating the semantics into the search function, this type of search is made possible.
    If an online shopper is seeking for particular product, e.g. climbing boots, content posts can be displayed next to the results list with the products. These can provide additional information about the product, which is relevant for the purchase decision and which show competence, e.g. description of the most important characteristics of mountain boots.

     

    Content contributions can be displayed visual differently compared to the products. For example, the results list with the relevant products can be displayed by default and can be found in a visual differently designed “Information” tab, which contains content articles.

    Detailed reports and keyword analytics allow you to pinpoint visitor and customer needs and to adapt the login area accordingly. Support for multiple languages, currencies and country-specific ranges, optimizations for mobile devices and layout adaptations come as a matter of course.
    In the B2B sector, it is often the case that the prices vary according to the purchase quantity. The search function allows a large customer to see a different price compared to a small customer. Certain customer groups also profit online from their status.
    In the B2B area, search is often made for item numbers. The shop search can be designed for this and an error tolerance can be provided in the area of the item numbers.
    This allows customers to find precisely the products they are looking for.
    Once the result list has been output for a product search, the facet filter can be used to limit the search result by clicking on it. By selecting, for example, the color, the size, the mark, etc. in the facet filter. Thus, an online shopper will only see the products that contain the selected features. The facet filter can also be positioned as desired.
    For certain brands, there are colloquial names such as Converse (rule in the product catalog) and chucks (search term of online shoppers). In order to publish a results list with the right products, Chucks has the synonym Converse (Thesaurus).
    If there is a different understanding for a search term, the results list can be expanded with alternatives. Example: Search for notebook. This could be a laptop or notepad. In order for each seeker to find his article, not only laptops, but also notepads are linked to the search term (thesaurus).
    After the result list has been played, an online shopper will be able to sort the list of results according to their wishes. This allows to locate the appropriate product faster.

    Logo Esmeyer Gastronomiebedarf B2B

    FOOD LOVERS NOW HIT THE JACKPOT EVEN FASTER AT ESMEYER

    „We have received high praise for our new search function in telephone contact with our customers. The new recommendation function with product preview offers real added value to our customers. We are delighted that epoq always handle our needs and minor problems quickly and without any complications.“

    Norbert Geinitz | E-Commerce & Marketing | Esmeyer

    Create positive search experiences for customers

    Not all searches are the same. The quality can vary significantly and therefore affect the time spent in the shop. Therefore it is essential that:

    • the product catalog is adapted with regard to the desired search functionality (for example, to include the color name in a separate column).
    • an adjustment of the algorithm is performed (eg, selection of the fields to be searched, determination of the field weighting and setting of the sensitivity level for the error tolerance), and
    • A configuration takes place (for example, selection of filter functionality and grouping of type Ahead).

    Which adjustments are necessary depends on the requirements of the shop owner and the company-specific processes that are to be displayed. We take on the requirements and provide a tailor-made search function for the online shop.

    A top-quality search contains:

    PRODUCT DATA

    Optimally prepared product catalog through data processing, cleaning & aggregation.

    ALGORITHMS

    Adjustment of the search algorithm, e.g. error tolerance, field weighting and ranking.

    CONFIGURATION

    Functional as well as visual configuration. Functional e.g. choice of filters, sorting and type-ahead preview, visual: graphical formatting in the design of the shop.

    Integration? There's nothing easier than that!

    Product catalog

    In order to set up the intelligent search function, we first need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.

    Tracking Code & Code Snippet

    You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.

    Configuration

    The intelligent search is configured in your test system until the optimal result is achieved.

    Go-live

    The search function is activated in the shop.

    Quality assurance

    We will check the search box as well as the filter functions, test the weighting, ranking and fault tolerance, and optimize these settings as desired. We also offer training on our login area: Reports, analysis and keyword optimization.

    You may also be interested in this case study

    A lot of customer praise from experienced chefs for Esmeyer’s new epoq search function. Suggestions and product previews make it fast and intuitive. A lot of customer praise for a remarkably fast and user-friendly shop search.

     

    Download Case Study Esmeyer now

    High praise from customers for the new shop search function.

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