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Results: 132
A customer is being advised by a pharmacy employee who is explaining a product; this image serves as a metaphor for an online product advisor that digitally replicates such advisory situations.
Reduce Return Rate
Online product advisor: Help your customers choose the right product

Sarah Birk | Consulting Tool

Anyone who shops online knows the feeling: hundreds of products, similar descriptions, and a lack of clarity. What a sales associate in a brick-and-mortar store can resolve with a few targeted questions is often left up to the customer to figure out on their own in an online store. An online product advisor bridges this gap: It helps customers choose products, reduces abandoned carts, and lowers the return rate. In this article, you’ll learn what makes a good online product advisor and why digital advice is more important today than ever before.

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Increase Conversion Rate
5 Inspiring Examples of Successful Personalization in Online Stores

Sarah Birk | Personalization

4 Online Stores, 5 Examples of Successful Personalization. In this blog post, we’ll show you what true personalization in an online store entails, how it works, and how well-known brands are already implementing it in impressive ways. Let these examples of personalization inspire you and discover the immense potential of a tailored customer experience.

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Two women are sitting in front of a laptop displaying a product overview page with a search function on an online store.
Reduce Bounce Rate
AI Optimizer: Reduced manual effort through AI-powered analysis and optimization of search results in Control Desk

Anne-Katharina Frank | Search Features

Optimizing your search results is one of the most important—but also one of the most time-consuming—tasks in e-commerce. It becomes particularly challenging when search queries return results but don’t generate clicks, or when terms are referred to differently depending on spelling, season, or product range. Analyzing such cases often takes a lot of time and can easily get overlooked in day-to-day operations. This is exactly where the AI Optimizer comes in: It analyzes the most relevant search terms daily, automatically identifies optimization potential, and suggests specific improvements. This gives you a solid foundation for a more precise, efficient, and user-friendly search—with significantly less manual effort. In this blog post, we’ll show you exactly what the AI Optimizer is all about and how you can use it to support your efforts.

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The image shows the e-commerce of the future: a person uses a smartphone to project a chair into a room.
Increase Conversion Rate
The Future of E-Commerce: What You Should Prepare For

Sarah Birk

In the future, e-commerce will not only become more digital, but also smarter, more social, more sustainable, and more deeply integrated into all areas of life. This growing momentum makes one thing clear: those who fail to act today may find themselves left behind tomorrow. But how can you prepare for the future of online retail? What beneficial innovations should store owners prepare for? These are precisely the questions the “Vision E-Commerce 2030” study by Etribes and Statista¹ aims to answer. We’ll highlight its key insights and show you how you can prepare for upcoming e-commerce trends today.

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The picture shows a person sitting on a couch at a small table, playing Scrabble.
Reduce Bounce Rate
How to semantically enrich search results using the thesaurus in Control Desk, and how AI can help you do this

Etienne Roser | Search Features

As an e-commerce professional, you strive to make it as easy as possible for your customers to find products in your online store. Your keywords are undoubtedly of particular importance in this regard. After all, search results that don’t match what customers are looking for—or a page with no results at all—are often caused by slight variations in search queries. With the help of the thesaurus in Control Desk, you can prevent this problem by semantically optimizing your keywords according to your specific needs. In this article, you’ll learn how this works and how AI can provide targeted support in this process.

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The image shows a person working in Epoq Control Desk.
Reduce Bounce Rate
Guide to Analyzing and Optimizing Your ecommerce search engine in Control Desk – Now AI-Powered

Nadine Langendörfer

Would you like to delve deeper into your search analytics to accurately interpret customer intent based on search queries and identify opportunities for optimization? The Search Analytics section in Control Desk offers a wide range of tools to closely examine search queries, identify trends, and boost your search performance through optimizations at the keyword and product levels. We’ll guide you through the Search Analytics section in Control Desk, provide you with valuable insights, and show you how AI can specifically support you in your analysis.

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A woman is holding a smartphone with a live chat window open on it.
Reduce Return Rate
Live chat in e-commerce vs. AI-supported consulting: This is how customer service works today

Daniela Ilincic | Consulting Tool

Online retailers invest heavily in generating traffic. But what happens to potential customers if they don't find what they're looking for in your online store? To prevent your prospects from simply leaving, it's important to offer them the best possible sales advice. Especially with large product ranges, individual advice is often needed so that customers can find the perfect product and don't end up returning it in frustration. Live chat offers an effective form of customer advice and support here.

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Two people discuss the definition of AI.
Artificial Intelligence
How AI is redefining the shopping experience in e-commerce

Sarah Birk

Many of the most important e-commerce trends for 2026 are directly related to artificial intelligence: from hyper-personalized product recommendations and intelligent product search to automated email communication and AI-supported logistics processes. AI is also gaining importance in customer service, for example through smart chatbots or automated processes that ensure greater efficiency and scalability. According to The Future of Commerce, AI personalization and supply chain optimization will be among the key drivers of digital commerce in 2025. Online stores and marketplaces are increasingly benefiting from this, with a clear trend toward automation throughout the entire customer journey. In this article, learn how you can make your store more attractive and user-centric with the right AI e-commerce strategy.

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A sales assistant hands a shopping bag to a customer at the counter – symbolizing successful conversion optimization.
Increase Conversion Rate
Conversion optimization in online shops: How to turn your visitors into customers

Sarah Birk

Conversion optimization aims to get visitors to perform a specific action. In e-commerce, it's not just traffic that counts, but above all whether users interact with content, fill out a form, or make a purchase. The better the conversion is optimized, the more you get out of your website traffic. User centricity is crucial for this. If you understand your target group and offer them a compelling experience, you will increase your conversion rate in the long term. In this article, you will learn what conversion optimization entails, how you can increase it step by step with specific measures, and what you should pay attention to in the process.

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Hand placing a watch on a small presentation cushion in a shop window as a symbolic representation of onsite merchandising.
Increase Shopping Cart Value
Onsite merchandising in e-commerce: strategies for digital sales promotion

Sarah Birk | Digital Sales Promotion

Onsite merchandising is about showcasing products directly in the online store—so that they are not only seen, but also purchased. This is becoming increasingly important in the highly competitive e-commerce market. It is no longer enough to simply have a good offer—presentation is crucial. Onsite merchandising can therefore be a key sales driver that increases shopping cart value, boosts conversion rates, and strengthens brand loyalty. But which strategies are effective, and how can you make the most of them for your digital sales space?

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The picture shows a woman taking another person by the hand and leading them through the streets.
Reduce Return Rate
Guided Selling Software 2.0: The new era of digital purchasing advice

Sarah Birk | Consulting Tool

E-commerce is constantly evolving. The same applies to customers' expectations of competent, personal advice in online retail. In recent years, classic guided selling software has proven that structured assistance with product selection increases conversion rates and reduces returns. However, rigid decision trees and visual filters are not always sufficient. What is needed is a new form of digital assistance – interactive, dialogue-oriented, and intuitive. The concept of AI conversational commerce and AI shopping assistants offers exactly that: customers chat with artificial intelligence via voice or text instead of navigating through predefined click paths. In this article, learn what lies behind the term guided selling software and how the new generation of intelligent assistants is leveraging and further developing its strengths.

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Woman and man with shopping bags in front of a shop window, laughing happily during an exciting shopping experience.
Increase Conversion Rate
E-commerce personalization: Everything you need to know for successful implementation

Daniela Ilincic | Personalization

In times of increasing customer demands and growing competition in online retail, a good product alone is no longer enough. Today's consumers expect personalized shopping experiences that are tailored precisely to their needs. This is exactly where e-commerce personalization comes in. It enables online stores to provide personalized recommendations, tailored content, and individual offers, among other things—not only creating satisfied customers, but also increasing sales and customer loyalty. In this article, we take a comprehensive look at the basics, advantages, and challenges of e-commerce personalization and provide concrete examples and trends for the future.

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Consulting situation in a perfume store as a pictorial representation of personal, digital customer dialogue in conversational commerce.
Reduce Return Rate
More personal, faster, closer: How conversational commerce is transforming digital shopping

Sarah Birk

Conversational commerce is one of the most important drivers in digital commerce. It is gaining importance not only through the spread of chatbots, but above all through rapid advances in artificial intelligence—especially in powerful large language models. These technologies significantly enhance previously rigid systems and generic responses. More and more customers expect fast, personalized, and simple interactions – 24/7 and on all relevant channels. With intelligent, dialogue-based solutions, you can improve the shopping experience through greater proximity, trust, and efficiency. Conversational commerce is thus changing not only purchasing behavior, but also the way companies communicate with their target groups. In this article, we show why conversational commerce is so much more than simple chatbots today and what potential lies in the new, truly intelligent dialogue solutions.

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The image shows a team meeting discussing the most important key figures in email marketing.
Increase Traffic
The most important metrics in email marketing: How to measure success

Sarah Birk | E-commerce KPIs

Email marketing is a powerful tool for connecting with store customers and encouraging them to return to your store. But how do you know if your email marketing is successful? In this blog article, we reveal which metrics are crucial in email marketing and how you can use them to monitor the achievement of your goals and measure your success.

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Saleswoman and customer at the checkout
Increase Conversion Rate
Customer lifetime value: What is your customer worth?

Sarah Birk | E-commerce KPIs

Customer lifetime value (CLV) is one of the most powerful metrics in e-commerce. CLV tells you how much revenue you can generate from your customers in the long term. This makes it easier to adjust sales and marketing measures and give them a clear direction. Find out what customer lifetime value is, how to measure it, and how it can stabilize and increase your sales.

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A woman holds two products in her hands and studies the packaging of one item more closely—similar to reading a product detail page in an online shop.
Increase Shopping Cart Value
How you can optimize the product detail page as a conversion lever in 2025

Sarah Birk | Digital Sales Promotion

The product detail page of an online store is usually the last touchpoint before the ordering process. This is where you convince potential customers about the product, making it a powerful lever for conversions. With rising customer expectations, it is becoming increasingly important that product detail pages are specifically designed for personalized, user-centered experiences. Therefore, it is worth taking a closer look at the structure and content of this page. To convince your potential buyers, you need more than just good product images and technical specifications. The page must be intuitive, informative, and inspiring, while also building trust. In this article, you will learn which elements will really count in 2025 and how you can turn your product detail page into a conversion lever.

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