AI Optimizer: Reduced manual effort through AI-powered analysis and optimization of search results in Control Desk
Optimizing your search results is one of the most important—but also one of the most time-consuming—tasks in e-commerce. It becomes particularly challenging when search queries return results but don’t generate clicks, or when terms are referred to differently depending on spelling, season, or product range. Analyzing such cases often takes a lot of time and can easily get overlooked in day-to-day operations. This is exactly where the AI Optimizer comes in: It analyzes the most relevant search terms daily, automatically identifies optimization potential, and suggests specific improvements. This gives you a solid foundation for a more precise, efficient, and user-friendly search—with significantly less manual effort. In this blog post, we’ll show you exactly what the AI Optimizer is all about and how you can use it to support your efforts.
