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Why You Win With Online Category Management in E-Commerce

Generating more revenue through optimally designed product categories – that’s what online category management makes possible. It’s not a temporary marketing initiative, but a long-term, strategic approach. In this article, you’ll learn what category management entails, which goals it pursues, and what an optimal category management process looks like. You’ll also discover how it interfaces with online marketing.

Reducing Bounce Rate 28. Nov 2022 | Daniela Ilincic Learn More

Live Video Shopping – The Game Changer in E-Commerce

In this article we talk about live video shopping – where does it come from and what opportunities does it offer for retailers? If live stream shopping is still new territory for you, then you can now find out whether this trend is also suitable for your e-commerce as a sales booster.

Increasing Repurchase Rate 24. Feb 2022 | Nadine Roth Learn More

Product Categories for Successful Marketing in E-Commerce

Have you ever been in a shop without signage? Quite a strange idea, isn’t it? Product categories are the backbone of any online shop. Our definition: product categories are like a road map that directs traffic. The easier the signage is to understand, the faster customers get to their destination – the product they need. Customers need orientation when shopping. For a first-class shopping experience, they expect products to be correctly categorised and easy to find in bundles: Be it breakfast cereals, kitchen utensils, or winter coats. The same is true in e-commerce. In this article, you will learn how product categories improve the user experience, optimise your marketing investment and contribute to your business goals.

Reducing Bounce Rate 23. Feb 2022 | Daniela Ilincic Learn More

Cross Selling Strategy : How Easy It Is to Increase the Value of Your Shopping Cart

Discounts and promotions are real boosters that significantly increase the value of your customers’ shopping carts. However, they only work in the short term. Other techniques, such as cross selling, are time-consuming but cause long-term benefits and lead to a significant increase in sales. This article is your guide to cross selling strategies, from the definition of cross selling to increasing cart value through the targeted sale of complementary products.

Adding Shopping Cart Value 22. Feb 2022 | Sarah Birk | Digital Sales Promotion Learn More

Online Consulting Software: How Does Digital Purchasing Advise Work?

Every online shopper wants to quickly and efficiently find a product that matches their expectations as closely as possible. Ideally in your online shop. To make this possible, you can offer your potential customers digital purchasing advice. In this article, you will leran which forms of online consulting software are available in e-commerce and which advantages they bring for you and your customers.

Minimizing Returns Rate 21. Feb 2022 | Sarah Birk | Advice Tool Learn More

Efficient Product Data Management Without Data Silos: PIM as a Strategy

How can time-to-market and conversion rates be optimised and purchase cancellations in online shops even be prevented? And what does all this have to do with a PIM system as a strategy? Can online orders be implemented more sustainably and can returns be avoided? If companies can no longer see through their product ranges, how are end consumers supposed to manage this? The answers to these challenges are defined in a strategy for the use of a Product Information Management (PIM) system. You can find out everything about this topic in this guest article.

Data Management 20. Jan 2022 | Niklas Fallik | Guest Post Learn More

The 4 Most Important E-commerce Trends in 2022

Consumer habits have changed drastically in 2020 and 2021, not least due to the global pandemic. In this article, we’ll show you which e-commerce trends you can’t afford to miss in the coming year if you want to keep your customers happy in the long term.

Increasing Conversion Rate 16. Nov 2021 | Sarah Birk Learn More

The Most Important Key Figures in Email Marketing: How to Measure Success

Email marketing is an effective tool for building a connection with shop customers and getting them to visit your shop again. But how do you know that your email marketing is successful? In this blog article we tell you which key figures are decisive in email marketing and how you can use them to monitor the achievement of your goals and measure your success.

Boosting Traffic Rate 23. Jul 2021 | Sarah Birk | KPI E-commerce Learn More

Onsite Search in E-commerce – How Shop Customers Find What They are Looking for

The search function is of great importance for both shop customers and shop operators. In the best case, it enables users to quickly and easily find the product they want to buy. If the onsite search instead delivers no results or unsuitable results, this quickly leads to online shoppers aborting the search process and leaving the site. To prevent this, intelligent onsite search is essential. Why you should rely on an optimised onsite search and which functions it should include, we will tell you in the blog article.

Reducing Bounce Rate Updated on 16. November 2020 | 08. Apr 2016 | Sarah Birk Learn More

Online Product Advisor: Support Your Customers in Choosing Products

With an online product advisor, you support your customers in selecting the right article for their needs. In this way, you reduce high return and purchase cancellation rates and increase your turnover in the online shop. Because with the online product advisor, you bring expert advice from the stationary to the digital trade. But what is the best way to implement the perfect online product advisor in your online shop? That’s what this article is about.

Minimizing Returns Rate Updated on 16. November 2020 | 23. Jan 2017 | Daniela Ilincic | Advice Tool Learn More

Dynamic Pricing: Curse or Blessing for E-commerce?

Dynamic pricing has become a well-known buzzword in e-commerce, but it tends to have negative connotations. Therefore, in this blog article we want to go intowhat exactly dynamic pricing is, what advantages and disadvantages there are, how dynamic pricing can be used and what role personalisation plays in this. So finally it becomes clear what significance dynamic pricing has for e-commerce. Have fun reading!

Increasing Conversion Rate Updated on 05. November 2020 | 07. Dec 2017 | Janina Küpferle | Marketing Automation Learn More

After the Purchase Is Before the Purchase: Successful After-Sales Measures for Strong Customer Loyalty in E-commerce

Once a customer has made a purchase in the online shop, the primary goal has been achieved. Does this mean that shop operators can sit back and relax from this point on? Clear answer: No! Because the customer relationship does not end with the conclusion of a transaction, but really gets going from this point on. So if you forego after-sales measures and thus the chance to keep the customer satisfied even after the purchase, you are giving away the enormous potential that lies behind the customer you have already won. In this article, we will tell you which options are available to you and how you can use them to bind customers to your shop in the long term.

Boosting Traffic Rate |  Increasing Repurchase Rate 08. Jun 2020 | Sarah Birk Learn More

Inspiration Made Easy: How to Use Product Recommendations Effectively in E-Commerce

We often encounter product recommendations when browsing online stores. These suggestions highlight alternative or complementary items, newly added products, or top sellers. While product recommendations in e-commerce provide customers with inspiration to continue shopping, they also offer you, as a store owner, the opportunity to increase the average order value. Product recommendations can guide users throughout their entire journey — from the homepage to category and product detail pages, all the way to the shopping cart and even follow-up emails. In this article, we’ll show you where product recommendations are most effective in e-commerce and what specific factors to consider depending on where they appear in your store.

Adding Shopping Cart Value 30. Apr 2020 | Sarah Birk | Digital Sales Promotion Learn More

Increase Website Traffic and Engagement Using Transactional Emails

Transactional emails contain relevant, personal, and applicable information about actions that have recently been taken. They therefore generate higher open and click-through rates than standard marketing emails. Unlike marketing emails, which are usually sent in bulk, transactional emails are triggered by the action of a reader or customer. In this blog article you will learn about the options available when it comes to transactional emails and how you can use them to enhance customer loyalty and boost your website traffic.

Boosting Traffic Rate 16. Oct 2018 | Tatiana Solarte | Email Examples Learn More

3 Examples of a Guided Selling Software

A guided selling software helps customers make decisions about what to purchase in an online shop, which can have the effect of reducing the rate of returns. In a physical store, we are all familiar with the concept of a sales advisor who is on hand to help us navigate the purchase of a pair of pants or a new TV. But although this is a common sight in retail stores, sales advisors are rarely used in online stores. These three successful examples of guided selling software will show you how you can change this in your online store.

Minimizing Returns Rate 08. Jun 2018 | Diego Salazar | Advice Tool Learn More

Discover New Sales Opportunities in the Checkout Process

You should never underestimate the checkout process in an online shop. If any elements are missing, such as information on shipping costs or payment methods, this may cause a customer to cancel their purchase. You should always check that this information is up to date. However, there are also new sales opportunities that you can capitalize on in your role as a shop owner. In this blog article, we will explain what these opportunities are and how you can make use of them.

Adding Shopping Cart Value |  Boosting Traffic Rate 19. Feb 2018 | Daniela Ilincic | Digital Sales Promotion Learn More