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Transactional emails contain relevant, personal, and applicable information about actions that have recently been taken. They therefore generate higher open and click-through rates than standard marketing emails. Unlike marketing emails, which are usually sent in bulk, transactional emails are triggered by the action of a reader or customer. In this blog article you will learn about the options available when it comes to transactional emails and how you can use them to enhance customer loyalty and boost your website traffic.

You should never underestimate the checkout process in an online shop. If any elements are missing, such as information on shipping costs or payment methods, this may cause a customer to cancel their purchase. You should always check that this information is up to date. However, there are also new sales opportunities that you can capitalize on in your role as a shop owner. In this blog article, we will explain what these opportunities are and how you can make use of them.

Particularly when marketing to existing customers, birthday emails are an integral part of customer loyalty. Customers are delighted when someone remembers their birthday. So it’s already common practice to send a birthday email on the special day. But what does a birthday email need to contain for it to generate a positive reaction and so invite customers to your online shop? Let us show you.